Car Manufacturers BIG SECRET for Making Money

A new study might make you cheer - or sigh in frustration. Smartcar’s 2025 State of Connected Car Apps report reveals that 76% of drivers are rejecting automakers’ subscription services - those fees for features like heated seats or remote start already built into the car. This is a loud signal to brands like BMW, Ford, and GM. Are drivers done with the constant upsells, or could subscriptions still find a sweet spot? Here’s why consumers aren’t buying it, what automakers are missing, and how it shapes your next ride.

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