I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?

In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you.

After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit.

Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t.

What You’ll Learn:

Why there’s no one-size-fits-all answer to Google Ads vs SEO
How your practice’s timeline and urgency for new patients should impact your decision
What role budget plays in deciding between DIY, local SEO help, or running paid ads
Why competition density and strength in your area can drastically affect cost and effectiveness
The biggest risks chiropractors face when choosing these strategies
Why sometimes the best decision might be to wait or pivot
Mentioned in the Episode:

Rocket Chiropractic Websites
Next Step Chiropractic Coaching Program
Free Practice Assessment – Want Jerry to look at your site and SEO? Just ask.
If you found this episode helpful:
✔️ Share it with another chiropractor
✔️ Subscribe so you don’t miss future episodes
✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence

Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo