5X Gong President’s Club Winner Shares Top 1% Outbound Sales Strategies (ft Brian Lamanna)

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👉https://www.linkedin.com/in/brianlamanna/

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In this video 5x Gong President's club winner Brian Lamanna shares his complete pipeline generation system that you can use to master outbound sales in 2025 & become a top 1% Sales Development Representative & Account Executive in tech sales in 2025.

⏲Timestamps:
0:00 - Intro
1:27 - Being busy is a good thing (in sales & life)
2:28 - What separates Pclub winning AEs from those who don't make it
4:09 - How to systematize your sales learning & development
6:36 - Don't read sales books. Find a top performer to imitate (cheating works in sales)
8:38 - The biggest outbound mistake to AVOID
10:29 - Step 1 in your outbound system (get clear on your ICP, SOP, & personas)
12:51 - Small deals are just as difficult as large ones
14:08 - Brian's explains his new role covering Strategic Mid-Market companies
15:23 - Brian explains Gong's ideal customer profile
17:34 - Figure out your top 25% accounts to focus on prospecting to
18:16 - Do a little bit of prospecting everyday (so you never have to do a lot)
19:50 - The common persona's Brain targets at Gong (& being opportunistic with new contacts)
20:52 - Leveraging end users to learn from the inside & break into a strategic account
22:34 - Real world example of strong email messaging to a CRO
24:47 - Brian's top 1% outbound sales tactics for SDRs & AEs
27:25 - The power of personalized gifting (non-scalable outbound works)
29:49 - The pros & cons of selling SaaS to sales people
31:22 - What motivates Brian to be great in tech sales
33:42 - Brian's top performing outbound channel (double down on what you do best)
35:20 - The best way to execute an omni-channel outbound approach (try different approaches)
35:19 - Cold call opener example script (re-purpose messaging from your cold email)
37:24 - The biggest challenge in out-bounding in 2025 (follow up with consistent messaging)
39:08 - Core tech tools Brian uses to prospect
41:55 - Brian's cold calling approach & how it fits into his outbound system
44:12 - How Brain uses AI to support his sales efforts
45:30 - Who Brian's Modern Outbound System is for
47:35 - Why Gong is one of the best SaaS companies to sell for
50:11 - Top tech categories to sell for in 2025
50:58 - How to land an SDR job at Gong (show you can do the job)
52:53 - How to get promoted from SDR to AE
54:25 - Developing the skill sets needed to close deals as an AE
55:27 - Keys to building internal relationships with mentors & other teammates
57:16 - How Brian's deal cycles have evolved moving up to larger mid-market accounts
59:05 - How Brian wins his day with his "plays of the day system"
1:01:44 - Speed to action on new learnings (write out 2 things you learned & use them today)

Break into tech sales with my step-by-step blueprint! 🚀
👉https://www.techsalesaccelerator.com

Questions about my program? 🤔
Book a call & let's chat! 👉 https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12

👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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#techsales #saassales #softwaresales #outbound #coldemail #coldcalling #b2bsales #prospectingtips#accountexecutive #salesdevelopmentrepresentative