The Highest Converting Cold Call Script In B2B SaaS Sales (ft Gong AE JC Pollard)

In this in depth conversation top Gong AE JC Pollard breaks down his cold calling mindset & step by step b2b SaaS sales cold calling frameworks which generated 80% of his pipeline & got him promoted from SDR to AE in record time. Steal his secrets to become the top cold caller at your SaaS company.

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⏲Timestamps:
0:00 - 2:50 - Intro & video overview & resources
2:50 - 3:14 - Working 4 hr days as an SDR
3:14 - 3:45 - Why cold calling is more important than ever
3:45 - 5:00 - How JC prepared to become a great cold caller
5:00 - 5:31 - Using cold emails to warm up cold calls
5:31 - 6:56 - Believing in your product is critical to cold calling success
6:56 - 9:22 - Why Friday is the best day to cold call
9:22 - 11:04 - Winning the first 30 seconds of the cold call
11:04 - 11:36 - Make & listen to more calls than your teammates
11:36 - 13:38 - Step 1: Permission based opener (examples & why it works)
13:38 - 17:51 - Step 2: The 3YU framework (90% of SDRs & AEs don't do this)
17:51 - 22:39 - Step 3: Prepping for & tailoring your pitch to each persona
22:39 - 23:46 - Objection handling mindset (understanding Vs handling)
23:46 - 25:17 - How to handle the objection "I'm not interested"
25:17 - 29:39 - Step 4: Use the 1+1=2 method to set the meeting
29:39 - 30:55 - How JC broke through to a 48% cold calling conversion rate
30:55 - End - Outro & additional resources

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👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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