My B2B Cold Emailing Secrets Revealed: Full Analysis Of A Cold Email That Worked

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In this video I break down a cold email that got a response from a CIO at a $800M+ revenue enterprise company & finally landed me a meeting after a full year of outreach.

I dig into some of the principles at work behind the email's success so you can leverage them in your own cold email outreach.

I hope this video helps you land more meetings with whale prospects who could change your quarter, your year, and your career!

Happy Selling & Happy Living,
Chris

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Timestamps:

0:00 - Intro
1:58 - Targeting the Right ICP & Persona
4:36 - Developing a Long-term Prospecting Strategy & Staying Pleasantly Persistent
9:18 - Sharing a Relevant, Specific Customer Story (& How to Craft That Story)
13:09 - Keeping a Positive Tone & Making the Prospect Feel Like a Priority
13:41 - Making a Strong Ask for the Meeting
14:28 - Breaking Down the Email Exchanges from Getting a Response to Sending the Calendar Invite

👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 9 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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