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Ad: 'We Choose Freedom' | Harris for President
The Kamala Harris campaign released its first promotional video Thursday morning, titled “We choose freedom.” And it highlights one of Donald Trump’s favorite photos: his mugshot.
Soundtracked to Beyoncé’s 2016 song “Freedom,” the campaign ad alternates between footage of Harris, her supporters, and B-roll footage, over which the vice president and 2024 candidate says, “In this election we each face a question: What kind of country do we want to live in?”
Cutting to footage of Trump and J.D. Vance, Harris’s voiceover continues, “There are some people who think we should be a country of chaos, of fear, of hate. But us, we choose something different. We choose freedom.”
It also mentions choosing “a future where … no one is above the law,” at which point the video cuts to Trump’s 2023 Fulton County Jail mug shot—an image the Trump campaign itself has used on its website and merchandise—as well as a flurry of news headlines, timed to the soundtrack’s percussion, about his recent 34 felony convictions.
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