How To Calculate TACoS and Why It Is The Most Important Metric On Amazon

Learn how to measure your Amazon performance with key metrics like ACoS and TACoS. Discover why TACoS is a superior metric for understanding your overall business health and growth. This video covers essential tips on calculating and interpreting TACoS to ensure your advertising efforts contribute to long-term success.

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Timestamps:
00:00 - Introduction to Amazon Performance Metrics
1:01 - Overview of Key Advertising Metrics (Spend, Sales, ACoS)
2:00 - Calculating Total Advertising Cost of Sales (TACoS)
3:04 - Significance of TACoS vs. ACoS
5:00 - Ideal TACoS Ranges for Growth and Profitability
6:00 - Using Advertising to Drive Organic Growth