Easy 10% TACoS Strategy Using Customer Segmentation and Brand Tailored Promotions on Amazon

Learn how to harness the power of Amazon Brand Analytics to boost your sales! This video covers everything from understanding customer segmentation to effectively using brand tailored promotions. Know the strategies to target new customers, reduce at-risk segments, and turn cart abandoners into loyal buyers.

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Timestamps:

00:00 - Introduction to Brand Analytics
00:31 - Understanding Customer Segmentation
01:30 - Evaluating Top Tier and Promising Customers
02:45 - Importance of Reducing At-Risk and Hibernating Customers
04:00 - Targeting New and Potential Customers
05:00 - Leveraging Cart Abandoners
06:00 - Promoting to Repeat Customers
07:00 - Creating Brand Tailored Promotions
08:10 - Implementing Promotions for At-Risk and Cart Abandoners
09:15 - Setting Up Effective Brand Tailored Promotions
10:00 - Monitoring and Adjusting Promotion Strategies