Top Google Ads Skills Needed by 2025

In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive in the marketplace. I also touch on the need to analyze conversion tracking, optimize landing pages, and consider non-brand terms for advertising. No specific action is requested from the viewers, but the information shared aims to provide valuable insights and provoke thoughtful discussions.
00:00 Shifting Conversions
01:40 The Impact of AI
08:16 Looking Beyond Search
12:30 Adapting Strategies