YRVDynamics

Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics. 00:00 Introduction to Google Keyword Planner 03:27 Focus on New Keywords 05:22 Forecasting with Keyword Planner

In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectiveness. Yousaf is the CEO and founder of YRV Dynamics. 00:00 Introduction to PPC Optimization 03:41 Bot Traffic Concerns 05:53 Impact of Spam Traffic 07:42 Importance of Landing Page View 13:13 Analyzing Engagement Metrics 17:03 Avoiding Add to Cart Abandonment

The equivalent of a nuclear bomb just broke up over the PPC industry. It's an Oppenheimer moment. Google loses a massive antitrust lawsuit over its search dominance. While the courts did not find that Google has a monopoly in search ads, the broader strokes of the opinion represent the first major decision in a string of U.S. government-led competition lawsuits against big tech. We'll discuss how Google is monopolistic, having violated Section 2 of the Sherman Act, the same section used to break up Microsoft. This ruling is significant, given Google's extensive influence and spending to maintain dominance, such as the $15-18 billion paid to be the default search engine on iPhones. We'll explore how AI is shifting the landscape, with players like ChatGPT and Apple Search entering the market, and discuss the potential penalties Google might face. The next phase of this legal battle is crucial, and we'll be watching closely. POV by Yousaf Yunes, CEO and founder of YRV Dynamics. Leave your thoughts and questions in the comments below. #Google #Antitrust #PPC #AI #SearchDominance #BigTech #CompetitionLaw #ShermanAct #Microsoft #Apple #ChatGPT #TechNews #AIRevolution #DigitalMarketing

In this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general public? Although an exact date is yet to be confirmed, speculation points towards a 2025 release. In this video, we delve into what this means for the future of search technology, discussing how SearchGPT might be rolled out, and whether it will adopt a subscription-based model similar to ChatGPT 4.0 or offer a free version. We also conduct a live comparison of SearchGPT with existing search engines like Google, Bing, Chat GPT, and DuckDuckGo to see how it stacks up. This video is packed with insights into the next evolution of search engines, and it’s something you don’t want to miss. 00:00 - Introduction: SearchGPT's 10,000 Demo Release 00:33 - Speculating the Public Release: When Will We See It? 01:03 - Bing's Role in Powering OpenAI's Search Capabilities 01:35 - Interface Design: How Does SearchGPT Compare? 03:07 - Live Comparison: SearchGPT vs. Google, Bing, DuckDuckGo 04:19 - SearchGPT’s Clean Interface and User Experience 06:19 - Bing’s Search Results: Evaluating Their Effectiveness 07:23 - DuckDuckGo: A Minimalist Approach to Search 08:59 - ChatGPT vs. SearchGPT: A Detailed Comparison 11:56 - Conclusion: Final Thoughts on the Future of Search Engines

In this video, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus should be. Join us to discover why quality scores might be holding you back and how you can shift your strategy to get better results by prioritizing conversions over outdated metrics. Time Markers: 00:00 - When Was the Last Time You Checked a Quality Score? We start by questioning the last time you looked at your Google Ads quality score and its influence on your decisions. 00:21 - Is Quality Score Still Important? Reflecting on why I haven't focused on quality scores for years and what that says about their current relevance. 00:47 - What Are Quality Scores Really Measuring? A breakdown of what quality scores actually measure—landing page experience, CTR, and ad relevance—all pre-click metrics. 01:21 - The Limitation of Quality Scores Why quality scores don't account for conversions and why that’s a big problem in modern advertising. 02:10 - Why Smart Bidding Outranks Ad Rank Exploring how smart bidding is more effective than focusing on ad rank, especially when targeting in-market audiences. 03:08 - The Evolution of Landing Pages and Bidding Strategies A discussion on why Max Clicks is no longer a viable strategy and how to adapt to the current landscape. 05:00 - The Shift from Expanded Text Ads to RSA Examining the transition from single keyword ad groups to broader, more flexible responsive search ads. 06:23 - The Importance of Multiple Landing Pages Why having just one landing page is outdated and how multiple pages tailored to different stages of the funnel can increase conversions. 08:07 - Ad Relevancy in the Age of SEMrush The challenges of maintaining ad relevancy in a world where competitors can easily spy on your strategy through tools like SEMrush. 11:26 - Focusing on Conversions Over Quality Scores Wrapping up with the most crucial takeaway: prioritize conversions and use smart bidding strategies to achieve your goals. Don't forget to like, subscribe, and join our WhatsApp group for real-time discussions and insights on the latest in digital marketing. You can find all the links in our channel's link tree!

In this video, Yousaf explain the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamics, a full service ad agency. 00:00 Introduction to Phone Call Ads Campaigns 02:06 Setting Up Call Extensions 05:42 Ensuring Lead Campaign Structure 12:08 Conversion Actions and Goals

In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies. 00:00 Introduction to Google Shopping Campaigns 04:41 Exploring Google Merchant Center 07:24 Building Ad Campaigns 09:18 Client Involvement and Quality Control, Final Steps and Closing Remarks

Interview with YouTube Creator: Jaden Camacho-White. His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators. He heads the YouTube channel JC Dubs, which has given rise to the Digital Renaissance creators community and the Small YouTuber Monetization movement. Jaden's mission is to turn spiritual creators into spiritual entrepreneurs through coaching and educational content. His journey began at a young age, with a deep-seated ambition to achieve great things. Despite facing challenges and inconsistencies over the years, Jaden's dedication to his craft and unwavering belief in his purpose have led to significant growth and success. Establish a successful community by creating engaging content, building a community, and monetizing the channel effectively. 1. **Define Your Vision: - Determine the purpose and goals of your YouTube channel. - Identify your target audience and niche. 2. **Create Engaging Content: - Develop a content strategy that aligns with your vision. - Plan and script your videos to ensure clarity and engagement. - Use high-quality equipment for filming and editing. 3. **Build a Community: - Establish a community around your channel by engaging with viewers through comments and social media. - Consider creating a free community platform to nurture relationships with your audience. 4. **Monetize Your Channel: - Offer coaching or educational content to turn viewers into clients. - Consider creating a paid community for more exclusive content and services. - Use free community platforms as a funnel to attract potential clients. Cautionary Notes: - Avoid inconsistency in uploading videos as it can hinder channel growth. - Be mindful of substance use that may impact your productivity and content creation. ### Tips for Efficiency: - Develop a strong self-image as a CEO or founder to instill confidence in your brand. - Take small steps consistently to build discipline and achieve long-term goals. - Embrace blind faith in your vision and trust in the process to overcome challenges. - Believe in the value of your services to attract and retain clients effectively. - Consider physical relocation to a vibrant community like New York City to network with like-minded creators and entrepreneurs. Introduction to JC Dubs (00:01) Turning Spiritual Creators into Entrepreneurs (00:21) Jaden’s Early Business Aspirations (00:49) Influence and Inspiration from Humza (02:31) Pursuing Videography and Personal Growth (03:46) Spiritual Awakening and Daily Consistency (10:55) Struggles with Substances and Self-Improvement (20:57) Future Plans and Vision for the Community (27:12)

Josh's engage SAAS offerings can be found here: https://www.engagebygo.com/ Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnerships with other firms and offer a software tool called Engage for community engagement. They aim to be a leader in their niche and prioritize collaboration over competition. -Go Architect is an urban planning and technology company that works with school districts and government offices. -Focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. - GoArchitect is privately owned and bootstrapped, without venture funding. -Partnerships with other firms and offer a software tool called Engage for community engagement. -They prioritize collaboration over competition and aim to be a leader in their niche. 00:00 Introduction and Overview of GoArchitect.com 02:39 The Journey and Funding of GoArchitect.com 05:22 Navigating the Challenges of the COVID-19 Pandemic 08:10 Building a Tech Product without Venture Capitalist Funding 11:42 Expanding Services and Partnerships in the Architecture Industry 20:55 Competition, Networking, and the Blue Ocean Strategy 23:55 Government Contracts and Fostering Partnerships

Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions. - DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube. -T hey are a good strategy for warming up campaigns and driving traffic to a website. - DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. - Lookalike audiences are available only on DemandGen. - It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. - Carousel ads should have consistent image dimensions. - DemandGen is a valuable tool for remarketing and driving conversions. 00:00 Introduction to DemandGen Campaigns 01:25 Utilizing Lookalike Audiences and Product Feeds 09:56 Optimizing with GA4 Audiences and Conversion Value 16:25 Driving Sales and Reaching a Wider Audience Yousaf Yunes is the CEO/ Lead Founder / Principal at YRV Dynamics, with more than 15 years of expertise in the advertising industry. He’s garnered a Top Rated Plus status on Upwork, earning a perfect job satisfaction score of 100% with twenty-one 5-star reviews from his Upwork clients. Yousaf earned certifications in Google Search and YouTube/Video and holds dual Blueprint certifications in Meta’s planning and buying. Yousaf has also won the Monty McKinney Award for the Institute of Advanced Advertising Studies (IAAS).

The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, testimonials, and performance results to impress clients. The conversation also touches on the current job market and the importance of having a side hustle and being adaptable in the face of layoffs. The speaker encourages listeners to reach out for support and offers resources like a WhatsApp group and medium articles. Takeaways -Meta Blueprint is not just about passing the test, but about the hard work that comes after. -Case studies, testimonials, and performance results are crucial for impressing clients and securing high-paying gigs. -Having a side hustle and being adaptable is important in the current job market. -Establishing an agency and pitching services on platforms like Upwork can provide job protection and income stability. -Networking and seeking support from others in the industry can be beneficial for professional growth and success. Chapters 00:00 Introduction to Meta Blueprint 02:24 Personal Story: Helping a Friend Start a Side Hustle 04:49 The Importance of Starting at the Bottom 06:16 Meta Blueprint as a Foundation for Problem Solving 07:42 The Power of Testimonials and Case Studies 09:06 Adapting to Automated Platforms with Meta Blueprint Knowledge 10:36 Starting a Side Hustle for Job Protection 12:01 The Importance of Going the Extra Mile 13:26 The Shift Towards Entrepreneurship 15:17 The Need for Support and Collaboration

Ashia Murphy, a web developer and SEO specialist, shares her journey in digital marketing and how she expanded her services. She started with blogging and became an editor for multiple publications. She then became an SEO technical writer, writing 1500-word articles within 24 hours. Asia realized the importance of web development and coding, which led her to become a freelancer. She emphasizes the need for a strong digital footprint and reputation in SEO, and the importance of understanding the differences between local SEO, on-page SEO, and off-page SEO. Asia advises clients to do thorough research and believe in their talents. Chapters 00:00 Introduction and Background 01:04 Starting with Blogging and Content Creation 04:12 Focus on Improving Website Quality and User Experience 08:08 The Evolution of SEO Before and After AI 18:14 Expanding Services and the Value of a One-Stop-Shop 26:30 Advice for Clients and Professionals in SEO and Digital Marketing

In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. Lastly, discussing tROAS and the importance of having various price ranges for successful implementation. Chapters Generated by Loom AI 00:00 Introduction 02:39 Considerations for tROAS 05:41

In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive in the marketplace. I also touch on the need to analyze conversion tracking, optimize landing pages, and consider non-brand terms for advertising. No specific action is requested from the viewers, but the information shared aims to provide valuable insights and provoke thoughtful discussions. 00:00 Shifting Conversions 01:40 The Impact of AI 08:16 Looking Beyond Search 12:30 Adapting Strategies

In this video, I dive into the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories. I also share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn more about the potential of Medium. Read Only Excel Sheet: https://docs.google.com/spreadsheets/d/1Kw1Y--jf6tPT9lkbozyRce2ZyttM9JN3EyR1tTfKYXQ/edit#gid=0 Chapters 00:00 Introduction 02:41 Linking to Medium 05:18 Avoiding Platform Issues 07:49 Metrics: Views and Reads 11:19 Bottom of Each Article 13:44 Analyzing Estimated Views 16:11 Follower Metrics 18:05 Quality over Quantity, Medium as a Platform

In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing. Chapters 00:00 Conference Announcements 02:22 Relevant Ads in AI Overview 04:15 Path of Conversion Analysis 06:49 GA Debug Tool 09:23 AI-Generative Creatives

In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you. 00:00 Introduction 01:37 Impact of Apple's Updates 03:24 Campaign Tracking

In this video, Yousaf discusses the importance of proper conversion tracking in GA4 and GTM. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. Also touching on the concept of primary conversions and the significance of assigning the correct conversion values. No specific action is requested from the viewers, but the information provided will help them optimize their conversion tracking setup. 00:00 Intro 01:56 Identifying issues with purchase firing 03:58 Creating a purchase conversion 05:47 Retargeting and engaged viewers 07:32 Enhanced conversions and data layer 09:40 Considering changing conversion windows 11:24 Ferretting out empty clicks 13:41 Importance of warming up campaigns 15:42 A/B testing landing pages

Yousaf Yunes, CEO and Founder of YRV Dynamics , discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts. Hosted by Hector Santiesteban on his podcast "How to Scale a Business" 00:00 Introduction and Background 02:18 Scaling a Business through Paid Advertising 05:31 The Importance of Organic Sales and Lead Magnets 11:25 Utilizing CRM Data and User-Generated Content 20:16 The Role of AI and the Future of PPC Platforms Takeaways: -Paid advertising is a way to scale e-commerce businesses by investing in marketing and crafting a compelling story around the product. -Having organic sales and a strong brand authority are crucial before starting paid advertising campaigns. -Lead magnets, such as email opt-ins and valuable content, help in building a loyal customer base and increasing lifetime value. -Utilizing CRM data, including emails and phone numbers, allows for targeted advertising and lookalike audience creation. -AI is becoming more prominent in advertising, with automated headline and image creation, and a shift towards conversion-based metrics. - Google TV integration offers new opportunities for advertising in the living room and reaching audiences in a different context.

In this video, Yousaf Yunes (CEO & Founder of YRV Dynamics) discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.

In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the future of the paid search and social vertical. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients who have been burned by inexperienced freelancers. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of having access to clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the future of the industry and the mission of Guided PPC to help media buyers improve their results. - Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital. - Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists. - Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms. -The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI. -Agencies play a crucial role in making advertising platforms work in the best interest of clients. -Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability. -Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns. -Clients should be prepared before investing in advertising. Understanding key performance indicators (KPIs) and attribution windows is essential. -Access to clients' Shopify accounts can aid in troubleshooting and analysis. The future of the industry lies in continuous learning and improvement. Guided PPC aims to help media buyers improve their results.

I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, Conclusion

In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns

Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.

Explaining the fundamentals of conversion tracking and why it is crucial for analyzing the path to conversion. I discuss the importance of setting up the code correctly and walk through the process of linking Google Analytics, Google Tag Manager, and Google Ads. I also demonstrate how to set up triggers and variables for testing purposes. No action is requested from viewers, but this video provides valuable information for anyone interested in optimizing their conversion tracking strategy. 00:00 Introduction 02:20 Google Ads Tag 08:40 Reviewing Triggers 11:01 Demonstration of Conversion Tracking