YRVDynamics

In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the future of the paid search and social vertical. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients who have been burned by inexperienced freelancers. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared before investing in advertising, and the significance of understanding key performance indicators (KPIs) and attribution windows. They also highlight the importance of having access to clients' Shopify accounts for better troubleshooting and analysis. The conversation concludes with a discussion on the future of the industry and the mission of Guided PPC to help media buyers improve their results. - Santosh Kumar has a background in working for pay per click powerhouses and now heads the strategy for LDX Digital. - Guided PPC was created to address the need for highly skilled and passionate Google Ads specialists. - Business owners should consider hiring separate agencies for Google Ads and Meta Ads, as it is rare to find an agency that excels in both platforms. -The PPC industry is going through a period of uncertainty and adaptation, with platforms like Google Ads and Bing Ads launching new features and incorporating AI. -Agencies play a crucial role in making advertising platforms work in the best interest of clients. -Clients should be cautious of freelancers who claim to be ex-Google experts but lack hands-on experience in driving ROI and profitability. -Clients who have been burned by inexperienced freelancers are more likely to appreciate the value of working with experienced agencies. Patience and thoroughness are crucial in advertising campaigns. -Clients should be prepared before investing in advertising. Understanding key performance indicators (KPIs) and attribution windows is essential. -Access to clients' Shopify accounts can aid in troubleshooting and analysis. The future of the industry lies in continuous learning and improvement. Guided PPC aims to help media buyers improve their results.

I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, Conclusion

In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns

Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.

Explaining the fundamentals of conversion tracking and why it is crucial for analyzing the path to conversion. I discuss the importance of setting up the code correctly and walk through the process of linking Google Analytics, Google Tag Manager, and Google Ads. I also demonstrate how to set up triggers and variables for testing purposes. No action is requested from viewers, but this video provides valuable information for anyone interested in optimizing their conversion tracking strategy. 00:00 Introduction 02:20 Google Ads Tag 08:40 Reviewing Triggers 11:01 Demonstration of Conversion Tracking

In the video, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising. 00:00 iOS fee Impact 02:23 Upper Funnel Video Inventory on Google TV 04:10 Pinterest Ads on Google Insights

Exciting news for advertisers! Google has just released new AI tools for ad content customization in its Gemini update. This game-changing update will allow advertisers to create even more personalized and effective ads on Google. In this video, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content. #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini 00:00 Introduction 01:42 Brand terms and non-brand phrase match 03:28 Dynamic insertion for geolocation 05:32 Image review 07:41 Future expectations and Google's responsibility

In this video, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and the impact it has on the algorithm. Watch this video to gain a better understanding of smart bidding and how it can optimize your ad campaigns: 00:00 Introduction 03:29 Smart Bidding and Conversions 06:06 Enhanced Cost Per Clicks 13:02 Maximum Clicks

Learn how to scale your Google Ads with these tips and tricks! Increase your conversion rates and achieve higher ROI by optimizing your Google Ads. To get the most from your Google ads, keep in mind the below items: - Objective classification is not mandatory - Bidding tips - Understand bidding - Negative keywords - Event workflow - Brand vs Non-Brand Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and eCommerce.

Want to boost your business with Google Ads? Look no further! This ultimate guide will teach you everything you need to know about Google Ads, from creating and managing campaigns to optimizing them for maximum ROI. Watch now for a step-by-step Google Ads tutorial that will take your business to the next level. - Know your customer profile - Upload your CRM data - Where are you in your marketing lifecycle - Use data driven decision making - Improve your Google shopping listing/ads - Use high quality creative

Drive compelling ROAS on your PPC Campaigns: - Examination of the smart funnel strategy - Product specific - Leverage RET and CRM - Creative by smart funnel phase - Capitalize on seasons and key sales periods - Use AI and tech within your PPC mix Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative and ecommerce.

In this video, we'll give you the ultimate study guide for mastering the Facebook Blueprint Certification Exam. Learn the top tips and strategies for passing the exam and becoming a certified Facebook Ads expert. Whether you're a beginner or looking to refresh your knowledge, this study guide will help you ace the exam and boost your career in digital marketing. Studying for the Meta blueprint exam: - What is considered passing - Start early, roughly one month prior - Learn from the Practice tests - Do retakes until you earn a 100% score - Take the planning blueprint exam soon after passing the buying exam

Become certified in Meta Blueprint and unlock the path to success! Discover how this prestigious certification can boost your career and open new opportunities for growth and advancement. Don't miss out on this game-changing opportunity, become Meta Blueprint certified today! In this video, we'll explain the benefits of this Facebook Blueprint free certification and how it can open doors for your career success. Don't miss out on this opportunity to advance your skills and stand out in the digital marketing world. - What is Meta Blueprint - How it can help people in various PPC areas: agency, small business and contractors - Advantages Why You Should Be Meta Blueprint Certified

Learn how to effectively use geo targeting in Google Ads to reach your target audience and increase conversions. This powerful feature allows you to target specific locations, helping you maximize your ad budget and see better results. Watch this video to uncover the secret to geo targeting with Google Ads and take your advertising game to the next level! How location targeting in Google ads works: -"Nearby" option -Use of exclusions within Google and geo-location targeting -Presence and Presence or Interest -Radius and "Pinning" -Understanding final results of geo targeting

Advanced Audience Building. Google Ads tutorial on the following: - Custom Intent Audience: In market, life event, affinity, demo - Affinity: Psycho-Behaviorial - Demo - Remarketing List - PMAX optimization Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative and ecommerce.

Looking to boost your success with Google Ads? Learn how to master your quality score and increase your ad performance in this helpful video. Discover the tips and tricks to improve your Google Ads quality score and drive more conversions for your business! In this video, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discuss the importance of ad relevance, expected click-through rate (CTR), and landing page experience. Also touch on the impact of AI smart bidding and the role of branded keywords. By the end of the video, you'll have a clear understanding of how to improve your Quality Score and optimize your Google Ads campaigns. 00:00 Introduction to Quality Score 00:59 Importance of Ad Relevance 01:41 Understanding Expected CTR 02:40 The Role of Landing Page Experience 03:25 Common Questions about Quality Score 04:31 The Impact of Ad Rank 06:55 Tips for Improving Quality Score

Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Watch the video to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads 00:00 Precursor to Google Ads 00:48 Single Keyword Ad Groups 04:22 Display URL Paths 05:36 Dynamic Keyword Insertion 11:28 Site Links 13:20 Structured Snippets 15:28 Callouts 16:46 Compelling Headlines and Descriptions 17:36 Dynamic Keyword Insertion Tool 18:19 Multiple RSA Strategies 19:22 Shopping Campaigns 19:51 Conclusion

In this video, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Watch the video to gain a better understanding of these concepts and improve your search engine marketing efforts. 00:00 Introduction 00:26 AI and Single Topic Ad Groups 01:42 Examples of Match Case Keywords 03:31 Understanding Negative Keywords 05:20 Blocking with Phrase and Exact Match 07:05 Importance of the Search Terms Report 08:39 Tips for Optimizing Campaigns

In this video, I provide an overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as website, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer. 00:00 Introduction 02:41 Developing Conversion Names 04:46 Facebook Tag 06:47 Checking for Double Fires 10:43 Checking User ID in Data Layer 12:32 Follow Us on Podcasts and YouTube

In this vlog, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024 00:00 Introduction 02:18 Gemini AI 05:20 Meta Broadcast Channels 07:28 Google Cookie- Apocolypse Enhanced Conversions

In this video, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your clients' goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers topics like conversions, portfolio campaigns, max conversion value, and cost per acquisition. Watch this video to learn how to optimize your bidding strategies and achieve better results for your campaigns. 00:00 Introduction 00:29 Understanding Smart Bidding 02:41 SKAG vs. STAG Setup 04:29 Learning and Optimization 05:37 Portfolio Campaigns 06:09 Cost per Acquisition 07:19 Promotions and Targeting

In this video, I share a funny story about a friend who read my articles and watched my videos on MetaBlueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize the value of sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Watch this video to boost your career and agency. 00:00 Introduction: Meta Blueprint Goal Discussion 02:40 Lift Your Team Up 04:32 Training Program 06:24 Tracking Errors 08:48 Targeting Larger Clients 13:18 Expanding Your Business

In this video, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform's growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The video provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available. 00:00 Introduction 03:09 Dream Screen 05:17 Auto-dubbing