300% Shipping Price Hikes, Amazon AI Listing Changes, & Walmart Ads Update | Helium 10 Buzz 1/11/24

Prepare to navigate the shifting tides of Amazon, Walmart, and E-commerce as we zero in on the latest buzzing news, like the rising tide of shipment costs, how to avoid Amazon AI's unsolicited 'optimizations', and more!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

Global shipping rates set to jump as carriers avoid the Red Sea amid Houthi attacks
https://www.cnbc.com/2024/01/10/global-shipping-rates-set-to-surge-as-carriers-avoid-red-sea.html

Walmart Connect now allows brand term targeting for Sponsored Products, Sponsored Brands, and Sponsored Video campaigns to help suppliers and sellers gain new customers and defend and maintain share of voice.
https://gecrm.my.salesforce.com/sfc/p/#61000000ZKTc/a/8Y0000010m2h/7xTFu8gBw7LO5UHgY1DcW.oPCExzSEZqfWAJlat9k_g

Improve your campaign performance on rest of search placements using Sponsored Products rest of search bid adjustment control
https://advertising.amazon.com/en-us/resources/whats-new/improve-campaign-performance/

Sponsored Display is expanded to Amazon Business globally
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-amazon-business-globally/

How Amazon Fashion is using AI to help you find the perfect fit
https://www.aboutamazon.com/news/retail/how-amazon-is-using-ai-to-help-customers-shop

Walmart unveils new generative AI-powered capabilities for shoppers and associates
https://blogs.microsoft.com/blog/2024/01/09/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates/

Alibaba Boosts SMEs With New AI Feature at CES 2024
https://aithority.com/technology/alibaba-boosts-smes-with-new-ai-feature-at-ces-2024/

Sky High Ambitions: Walmart To Make Largest Drone Delivery Expansion of Any U.S. Retailer
https://corporate.walmart.com/news/2024/01/09/sky-high-ambitions-walmart-to-make-largest-drone-delivery-expansion-of-any-us-retailer

Walmart unveils latest technologies at Consumer Electronics Show
https://drugstorenews.com/walmart-unveils-latest-technologies-consumer-electronics-show

Our training tip for this week is how to add Helium 10's Follow-Up tool to your toolkit, gathering customer reviews has never been smoother. So, buckle up because you've got yourself an episode brimming with actionable insights and essential updates for every serious seller out there.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:
00:45 - Amazon Fees to Hike 300%?!
02:42 - Unenroll, Avoid Suspension
04:20 - Walmart Brand Term Targeting
05:48 - New Placement Bid Adjustments
06:20 - Sponsored Display Expansion
06:51 - AI Powered Innovations
08:20 - CES Announcements
10:18 - Comparison Charts Gone!
11:22 - Pro Training Tip: Automated Request A Review
14:00 - Join And Meet Bradley In These Events

Helium 10 Buzz 1/11/24: Shipping Price Hikes | Amazon AI Listing Changes | Walmart Ads Update

#amazonfba #helium10weeklybuzz #ecommercenews

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
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