The Marvels has now BOMBED in EVERY way POSSIBLE!
You can blame the strike erasing a press tour with its charismatic stars. You can blame YouTuber jerks (like me and others with larger platforms) dumping on the film for months ahead of release. You can blame the superhero fatigue that has also infected DC. But whatever the case, this has been the end result:
The Marvels has the lowest MCU domestic opening ever: $46 million
The Marvels has the lowest MCU global opening ever: $110 million
The Marvels has the largest week two drop off of any superhero movie ever: -78%
The Marvels is the third lowest scored MCU movie in series history on Rotten Tomatoes: 62%
The Marvels got a rare B Cinemascore, tying it with Eternals and Quantumia, the lowest in MCU history.
The Marvels is expected to end its theatrical run with $210 million to $240 million at the global box office, under its $270 million budget and that would be, you guessed it, the lowest total for an MCU movie ever.
Disney was WARNED not to make this film by Marvel CEO Ike Perlmutter. No one wanted to see Brie Larson as a superhero stuck awkwardly in the middle of two Avengers movies. Perlmutter explained Marvel is a "boys" property and boys would not want to play with a toy based on this female superhero. He was right of course, but this was out of his control. Even though Bob Iger PROMISED Ike Perlmutter who saved Marvel from bankruptcy and successfully launched the Marvel Cinematic Universe he would retain CONTROL of the Marvel brand, Iger went back on his word. He would later fire Ike Perlmutter out of his own company a few years later.
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