Michigan Launches Marketing Campaign To Battle Stagnant Growth

Michigan is launching a $20 million nationwide marketing initiative aimed at boosting the state’s decades-long sluggish population growth by attracting and retaining young talent.

The campaign, which was unveiled Tuesday by Governor Whitmer, will include television, radio and online advertisements in 11 states.

It will be the largest state-led talent attraction effort in the U.S., according to the state’s economic development board.

The stagnant growth cost Michigan a U.S. House seat in 2021, the sixth time that has happened since 1980.