Real Estate Agents Super Simple 5-Step Past Client Plan
Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206
Your number one job in real estate is to generate new business every day. It is what fuels the engine of your business. If you're not generating all the time, you'll experience feast and famine instead of the predictable, duplicatable income you desire.
Any day that you don't have a listing appointment, a closing, or showings with qualified and motivated buyers, you must prioritize proactively generating new opportunities.
If you could choose any listing from any source, wouldn't you always answer 'repeat or referral' from someone you already know? Of course, you would. They already know, love, and trust you. You probably won't compete for that business, and you didn't have to buy the lead.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/
Today we're talking about 5 ways to Nurture your database. Your database includes your past clients, people in your sphere of influence, and your professional sphere of influence.
1. Record a video, offering a free Comparative Market Analysis. What is their home worth in today's market? State some stats and facts about recent appreciation. Use your Board of Realtor reports, Case Shiller index, and your own experience as talking points. For example, since 2020, home values in Columbus, Ohio have increased on average by 41%!
2. Have coffee or lunch with one past client per week, on a regular schedule as part of your past client nurturing plan. Invite someone from your sphere of influence or a past client and introduce them to each other. Use your FORD script and be sure to talk about real estate. Who do they know who could use your help buying or selling real estate?
3. Have at least 5 conversations per workday with someone from your database. Bring something of value to your call. This could be information about a coming soon listing, talking about what your buyers need to find, or some neighborhood news that affects them. And of course, always ask whom they know who could use your help.
4. Have 3 MeetUps per week to expand your Sphere of Influence. There are three categories where you can find new opportunities to meet people and talk about real estate. Those are: a) things you already have an interest in, b) networking for the sake of networking, and c) charitable events. Get your new contacts into your database.
Examples:
5. Send at least 3 thank you cards or congratulations cards to people in your database every day. Use social media to get ideas. Who got a promotion? Who had a kid graduate from high school or college? Who just got married?
Bonus point:
6. Client appreciation events. Refer to the 12-Month Past Client / Sphere Event Plan in Premier Coaching! Now is a good time to plan your next event. Learn what to do when and plan either monthly, bi-monthly or quarterly appreciation events. Many of them cost virtually nothing and we'll teach you how in Premier Coaching!
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/
TIME CODES
00:00 - Intro
01:40 - Proactive lead generation
03:54 - Center of influence
08:44 - Do the CMA
15:00 - Upper end real estate
18:54 - Client appreciation
22:50 - Join Premier Coaching
25:59 - Like and subscribe
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