The Tasting Alliance w/ Gina Sassano & Amanda Blue | Better on Draft 327

0:00: 🍺 Intro
6:01: 🏅 Entering beverages into competitions provides consumers with a way to make informed decisions and helps brands gain recognition.
11:35: 🍺 The integrating beer into their wine and spirit competitions and targeting the Gen Z generation.
16:08: 🍺 Gathering decision makers in the beer industry, including writers and top professionals, to curate a blind tasting competition.
21:43: 🍻 Understanding consumer preferences and the decline in alcohol consumption among younger generations due to health and wellness concerns.
26:55: 🍺 The importance of storytelling and combining flavors in the beer industry to engage consumers and challenge misconceptions about beer being heavy.
32:17: 🍷 The alcohol market is seeing a shift towards low and no-alcohol options due to concerns about hangovers and health.
37:54: 🍺 Importance of catering to the local community and philanthropy in the brewing industry, as well as the growing trend of low and no alcohol products.
43:33: ! The need for more diversity in their beer competition panel to better represent the general culture and ensure a variety of perspectives.
49:14: 📝 The addition of new categories to their writing and representation strategy for winners in the competition.
54:25: 🍺 They created a new form of beer pong for the whole family by putting different substances in the cups.

CRAFT BEER PODCAST INFO:
Thank you to Amanda and Gina for joining us from The Tasting Alliance to talk about their latest endeavors, their beer competition and RTD competition. They take us through a history of the organization hosting some of the most world renown spirits competitions and how they are entering the beer space. From how they choose judges to how they pick winners, follow us on our journey to understand how the world of competitive beer competitions influences us on our day to day lives as beer fans.

Sponsors:
North Center Brewing - https://northcenterbrewing.com/
Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/
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