How to Build a Law Firm Marketing Waterfall and Diagnose Any Problem

Do you ever feel like you're operating in the dark when it comes to managing your law practice?

This episode describes a simple by extremely effective tool that identifies almost every operational problem in a law firm.

Our law firm marketing waterfall, often referred to as a funnel, tracks our clients' journey from their initial visit to our website through closing their case as a client.

This tool acts like an early warning radar system for operational challenges. For example, this tool tells us our sales will decline -- well before it happens. If our attorneys get too busy, we will know it's coming before it happens.

Every law firm will benefit from building their own marketing waterfall. Start simple with just a few metrics. As time goes on and as you get better at measuring, tracking and reporting, add more components to your waterfall to get even better at understanding your firm.

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