E256: 📦EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net
This is E256: 📦B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics - 16 August 2023
📦Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com
📦Metagenics is a natural health product and supplement manufacturer
📦Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI
📦Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products
📦In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more
Enjoy!
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