Bud Light Executive ADMITS FAILURE! Brand WON'T Recover as the Dylan Mulvaney DISASTER WORSENS!
Somehow, Bud Light continues to make fools of themselves. The only marketing director still in employ at Anheuser Busch admits that the company might not have done the right thing in how they handled the Dylan Mulvaney partnership, but he stops short of a formal apology.
The only way Bud Light recovers from this situation is laid out by a former Levi's marketing executive, Jennifer Sey. Sey believes that the time for saying sorry has passed and now the former best selling brew in the land is just going to have to return to basics and persevere. If you look at their current marketing and social media though, it's not going to happen.
Sources:
Fox News: https://www.foxnews.com/media/anheuser-busch-exec-admits-dylan-mulvaney-backlash-wake-up-call-vows-bud-light-coming-back
New York Post: https://nypost.com/2023/07/19/former-levis-exec-jennifer-sey-no-way-out-for-bud-light-from-its-woke-troubles/
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