Buying Back Your Time with Brandon McKee | The Better Than Rich Show Ep. 109

In this episode of The Better Than Rich Show, Andrew and Mike sit down with Brandon McKee, a seasoned entrepreneur with a background in the fitness industry and a passion for helping business owners understand and grow. Brandon shares his journey from the fitness industry to joining Philip Stutts at Win Big Media as CEO, where he uses data-driven strategies to help businesses scale. He also discusses the importance of understanding your target audience, the power of data, and the need to separate personal feelings from business decisions.

Topics Covered:
00:00:00 Focusing in Business
00:01:18 CEO Insights: Data-Driven Decisions & Compensation
00:04:59 Trust & Results: Undefeated System
00:07:50 Role of Reliable Data in Decision-making
00:12:00 Customer-Centric Marketing
00:13:55 Overwhelmed Entrepreneurs: Scaling & Work-life Balance
00:18:10 Advertising Challenges & Knowing Your Audience
00:20:39 Simplifying Financial Services
00:24:32 Positivity & Transparency: Gap in the Game
00:26:33 Measuring Success: Key Performance Indicators
00:32:01 AI Testing & Performance Max Campaigns
00:36:16 Team Alignment: Incentives & Pay
00:37:32 Personal Lives & Locales
00:40:09 Cooking, Cleaning, & Empathy

Connect with Brandon:
LinkedIn - https://www.linkedin.com/in/brandon-mckee-sphr-b742a860
Win Big Media - https://www.winbigmedia.com/team-member/brandon-mckee
Connect with The Better Than Rich
Website - https://www.betterthanrich.com/
Facebook - https://m.facebook.com/betterthanrich/
Instagram - https://www.instagram.com/betterthan_rich/
Twitter - https://mobile.twitter.com/betterthan_rich
TikTok - https://www.tiktok.com/@betterthanrich
YouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A
Linkedin - https://www.linkedin.com/company/betterthanrich