The Peak-End Rule: 2 Things We Actually Remember
People tend to judge and remember experiences based on how they felt at the peak and at the end of it. This psychological phenomenon is known as the peak-end-rule. The model was first proposed by Barbara Fredrickson and Daniel Kahneman and infers that instead of remembering a whole experience we only remember snapshots of it. Today we know that how well the rule works also depends on our expectation going into the experience.
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Script: Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Production: Selina Bador
Fact-checking: Ludovico Saint Amour Di Chanaz
Sound Design: Miguel Ojeda
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Read how prediction errors shape perception, attention, and motivation
https://www.frontiersin.org/articles/10.3389/fpsyg.2012.00548/full
Read about the recency bias
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https://www.jneurosci.org/content/39/43/8538
https://www.biorxiv.org/content/10.1101/2022.08.09.503295v1
Read about recent research on the peak-end-rule
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6668632/
SOURCES
https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6668632/
https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule
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CHAPTERS
00:00 Introduction
02:14 Scientific experiment
03:00 Conclusion
03:33 What do you think?
03:51 Patrons credits
04:10 Ending
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