Bud Light HITS ROCK BOTTOM! Modelo WINS Another Month as It's Revealed the BRAND IS DOOMED!
Bud Light received dismal news regarding the sales in June. Every conceivable metric has plummeted and for the second consecutive month, Modelo Especial has overtaken the Dylan Mulvaney brew as the best selling beer in America.
If the numbers hold for the rest of the summer and into the fall, Bud Light will be comfortably out of the top spot for the first time this Millenium.
That's the power of negative marketing.
Sources:
Newsweek 1: https://www.newsweek.com/bud-light-sales-plunge-fall-30-percent-month-boycott-1811983
Newsweek 2: https://www.newsweek.com/bud-light-video-mocked-boycott-twitter-1811902
CNN: https://www.cnn.com/2023/07/10/business/modelo-bud-light-sales-june/index.html
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