Sales vs. Marketing = Brandy vs. Monica in The Boy Is Mine

Sales vs. Marketing = Brandy vs. Monica in The Boy Is Mine…? 🤔 Weak metaphors aside…
I answered Fractional CMO questions from CEOs on this GTM Office Hours live show produced by @growpowerful

Q: During crunch time, do you typically see sales and marketing working closely together or is there much more infighting taking place?

A: ole @deanakers would have dog cussed me if I didn’t answer this well bc he has been teaching about the Sales v Marketing fingering since we met

#ceo #cmo #sales #marketing #management #fractional #incentives #business #businesstips #leadership