What if you didn't build your business on Social Media?

I, like many others, had bought into the great lie:

"You must play the Instagram and Facebook game in order to most effectively run an online business."

But what if you don't align with the societal implications of social media use?
What if you know in your heart that social media is one of the biggest problems in our society today? Should you hypocritically still play its game because its what's required of you?

In reality, this couldn't be further from the truth, especially in 2023 and future years.

00:00 - What if social media DIED?
01:52 - Would your business survive?
02:10 - The Greatest Social Media (SM) Lie
03:49 - The COST of SM
05:10 - We TRIPLED our business off SM
07:12 - Are you a hypocrite?
08:43 - With scarcity, you WILL be inauthentic
11:15 - Moving forward
13:00 - Outro

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