The CRO: A Mediator Between Sales and Marketing with Nathan Yeung

[00:00:00] Sales POP! welcomes our next guest Nathan Yeung

The CRO role and sales and marketing alignment [00:00:21] The speakers discuss the importance of the CRO role in bringing sales and marketing together and aligning their priorities.

Outdated KPIs and metrics in marketing [00:02:03] The speakers talk about how marketing often uses outdated KPIs and metrics that are meaningless to sales and the importance of understanding trends rather than absolute numbers.

Complications in marketing and sales [00:07:51] The speakers discuss how marketing and sales are becoming more complicated with the introduction of new tools and platforms and how the CRO can help guide the organization in understanding their use.

The Importance of Alignment [00:08:40] The speakers discuss the importance of aligning the priorities of both departments and understanding each other's metrics.

Maximizing Channels [00:10:19] The speakers talk about the importance of maximizing channels and doubling down on what is working before moving on to new initiatives.

The Role of AI and Human Interaction [00:13:44] The speakers discuss the potential impact of AI on personalization and the need for authentic human interaction in sales and marketing.

The Importance of Human Interaction [00:16:52] The speakers discuss the importance of human interaction in sales and marketing, and how AI cannot fully replicate it.

Advice for a New CRO [00:18:11] The speakers give advice to a new CRO, emphasizing the importance of maximizing team productivity and not being confined to strict KPIs.

Marketing and Sales Alignment [00:20:25] The speakers discuss the importance of marketing and sales seeing the value in each other and how it can lead to long-term good relations between the two departments.

https://salespop.net/
SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multi-media platform, we bring you live sales expert interviews with top professionals giving you pro tips on how to be more successful in sales.
----------
Thank you for watching this video – Please Share it. Leave your comments below….
----------------
🎯 Don't Forget to SUBSCRIBE to Our Channel!
SalesPOP! https://www.youtube.com/c/salesPOP
--------------------------------

Where to follow and find more Sales Pro advice:

➽ Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/
➽ SalesChats: https://salespop.net/media/saleschats/
➽ Facebook: https://www.facebook.com/RealSalesPOP
➽ Twitter: https://twitter.com/realsalespop
➽ LinkedIn: https://www.linkedin.com/showcase/sales-pop/

➥➥➥ Check Out Some of Our Previous videos! ➥➥➥

❤️ The Challenge of Finding Your Purpose with Drexwell Seymour
↘️ https://youtu.be/WhXR70eiTGk

❤️How To Live And Lead On Purpose with Amy Wong
↘️ https://youtu.be/LcZU00zvqnU

❤️ How We Can Use Cognitive Science To Design Better Brand Experiences with Sandeep Dayal
↘️ https://youtu.be/1-8j8Cz2NpI

❤️ How to Pivot In Your Career Successfully with Nick Collins
↘️ https://youtu.be/lorH8_7tMzA

❤️ How To Stop Insanity From Less Than Five-Star Employees with Danielle Mulvey
↘️ https://youtu.be/RP60m1nRqRI

#salesinterview