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The CRO: A Mediator Between Sales and Marketing with Nathan Yeung
[00:00:00] Sales POP! welcomes our next guest Nathan Yeung
The CRO role and sales and marketing alignment [00:00:21] The speakers discuss the importance of the CRO role in bringing sales and marketing together and aligning their priorities.
Outdated KPIs and metrics in marketing [00:02:03] The speakers talk about how marketing often uses outdated KPIs and metrics that are meaningless to sales and the importance of understanding trends rather than absolute numbers.
Complications in marketing and sales [00:07:51] The speakers discuss how marketing and sales are becoming more complicated with the introduction of new tools and platforms and how the CRO can help guide the organization in understanding their use.
The Importance of Alignment [00:08:40] The speakers discuss the importance of aligning the priorities of both departments and understanding each other's metrics.
Maximizing Channels [00:10:19] The speakers talk about the importance of maximizing channels and doubling down on what is working before moving on to new initiatives.
The Role of AI and Human Interaction [00:13:44] The speakers discuss the potential impact of AI on personalization and the need for authentic human interaction in sales and marketing.
The Importance of Human Interaction [00:16:52] The speakers discuss the importance of human interaction in sales and marketing, and how AI cannot fully replicate it.
Advice for a New CRO [00:18:11] The speakers give advice to a new CRO, emphasizing the importance of maximizing team productivity and not being confined to strict KPIs.
Marketing and Sales Alignment [00:20:25] The speakers discuss the importance of marketing and sales seeing the value in each other and how it can lead to long-term good relations between the two departments.
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