Unlocking the Secrets to Finding Your Ideal Podcast Topic

Okay, let's quickly cover the three most important things that you need to consider as you're finding your topic. The first is your experience, expertise, and passion and what makes you unique. The best exercise here is to write down what professional experiences you have and what talents or skills you feel most confident in and what subjects you're most passionate about. And finally, a list of what makes you the most unique. How are you different from people in your field? Don't be stingy. Write everything that pops up in your head. The second thing that you're going to need to take notes on is who you imagine your ideal listener is going to be. We call this creating an ideal listener profile and it's something that we walk through with each one of our clients and students. And simply, it's really just making a list of characteristics to create a visceral mental image and a connection with who you imagine will be listening to your show. And even better is to give this person a name. So, for example, let's call our ideal listener Lucy. She's a woman in her late 30s, newly single mother of two, career driven and looking to get back into dating and finding her true identity. This way, when you're considering topics like the 50 I'm about to give you, you can be concerned not only with whether you love the topic or not, but if Lucy would also love that topic. And the third most important thing to consider is whether or not this new topic or idea is one that you can make money from eventually. Don't allow this to hinder on your creativity, but just have in mind products and services and brand affiliations, et cetera, that relate to the topic.

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