Bud Light Controversy and Manly Cars – Companies Panic over Woke Brand Images

#BudBoycott #BudLight #BudShow more

By now, everyone know the Bud Lite controversy with Dylan Mulvaney as their brand ambassador. How does this relate to Cars, and Dodge specifically?

Brands like Bud Light have gained a reputation for being “Gay”, and as such most consumers avoid it, and in many cases for fear of being labeled as offensive. This was accentuated by the latest boycott, which adopted more of a targeted approach rather than a broad boycott.

Looking into poling data and studies, electric vehicles (EV) as well as hybrids also have an associated with LGBT communities, at least in the eyes of potential car buyers. This, along with a cooling economy and fears of recession, is impacting EV car sales drastically.

Data itself in many cases is wrong, as pollsters cannot simply provide data that signals a “mission accomplished” message to the brand, and as such, will be biased towards results that lead to job security. This is why data samples are from smaller populations segments, geographic demographics, etc.

People have also begun using shaming tactics in their friend circles, and this is in fact a succesful strategy used by many groups. Men seem to be using this with other men, regarding EV purchases, hybrid purchases etc.

What can brands do to keep their sales? This is a serious question they ask, especially when certain images are contradictory or exclude one another.

This is where, we, as gear heads have sway. By now purchasing the products offered, and merely keeping what we have, we have enough consumer power to sway companies, from Dodge, to Ford to Bud Lite.

Stay the course, brothers.

Oil is Thicker Than Blood!

0:00 Intro
0:45 Dodge and Bud Light Boycott Strategy?
1:53 Ideology of the Bud Light Boycott
2:32 Worst Sound Ever -EV
2:41 Bud Light LGBT Ambassador Brand – Safe Space Beer
3:19 Hybrid and EV Poling Data
4:14 S9528 Problems
4:31 Brand Image and Customer Assosiation
5:19 Sales Data – The Best Trend Indicators
5:57 Inaccurate Polls and Data – Market Analyst Bias
6:30 Anheuser-Busch Apology – Dylan Mulvaney
7:18 Contradicting Brand Images – Hybrid and EVs
7:35 Shaming Language
8:24 Female Brands Trying To Capture Male Consumers
8:48 Male Spending In Relation to Dating and Women
9:25 Random Fact
9:47 Channel Goals and Impact!
10:39 Masculine Expression in Cars
11:38 Outro and Bloopers

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