The Metrics That Prove Why Your Amazon Brand Store Homepage Matters

In this video, we’ll dive into the importance of having a well-designed Amazon Brand Store and the metrics that prove why it matters.

Are you brand-registered on Amazon? If yes, then there’s really no reason why you shouldn’t be taking advantage of Amazon Stores. Your brand store is the gateway to your brand on Amazon, and having a high-converting layout is essential to attracting and retaining customers.

In this video, Jason Master Mateo will walk you through the metrics that show why your Amazon brand store homepage matters and how it should be laid out. We’ll also give you tips on how to make your homepage shop-able and cross-sell your products.

The first thing you need to do is check out the insights of your Age of Sage Store. If it’s not available yet, keep building your store and wait until you have established followers and visitors. Once you have access to your insights, you can see an overview of your store and compare the difference in sales from the top pages. You’ll notice that the homepage is leading by a significant margin, and that’s why it’s essential to make it shop-able.

You want to make sure that your customers can immediately see your products and add them to their carts. It’s also important to note that your homepage is the first impression your customers will have of your brand, and it should be consistent with your brand identity.

Jason shares some A/B testing strategies that you can implement on your homepage. It’s crucial to understand your category and what your customers are looking for. For example, if you’re in the gift category, you might want to showcase your trending items first. In contrast, if you’re selling auto parts, you’ll need to focus on the features of your products.

It’s also essential to make sure that your store is cross-shop-able. If you’re selling a mother’s day spa set, you can cross-sell tumblers or other gift items that will complement the spa set. This is a great way to increase your average order value and keep your customers engaged with your brand.

In conclusion, building a well-designed Amazon brand store is crucial to your success on Amazon. Your brand store is your brand’s gateway, and it’s the first impression your customers will have of your brand. By implementing a high-converting layout and making your homepage shop-able, you’ll see an increase in sales and customer engagement.

So, what are you waiting for? Start building your Amazon brand store today and take your business to the next level! If you found this video helpful, please hit the like button, subscribe to our channel, and hit the notification bell to stay updated with our latest videos.