What businesses should do versus what they do.

Shots fired… 🧨

Not taking anything about from companies who have done extremely well to raise capital as mentioned here, but I want to live in a world where we simply do better.

The user experience needs to be here are the targets, here are the compelling reasons why, here are the channels, here is the creative that will sell that customised story and make it real for them.

NOT, what we currently have which is here is the data that you need a team to pull through and make likely assumptions, then sit with a creative team, then action.

BUT, go further IF we utilised top down targeting as a complete unit, even without push button recommendations -> outcomes, we could also mitigate downstream churn from the outside and decipher best and worst fits in advance, without sales, marketing, and customer success running in opposite directions.

I wanna live in a world, where we have streamlined approaches that set the business for success.. and do so with simplicity.. don’t you?

HUGE thank you to @rob and @Scott for having me Behind The Curtain: Unscripted

Market Message, think #ManderovicMethod

#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.

Demand + Outbound Actions = Revenue

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