Adidas Losing MILLIONS After CANCELLING Kanye West! First RED Quarter in 3 Decades! L Adidas W Ye24!
Adidas just posted its first losing quarter in 31 years, greatly due to their hasty split from their most profitable partner. The knee jerk reaction to Kanye West on his Ye24 tour ended up costing the sportswear brand somewhere in the ballpark of $500 million since October 2022, and likely $1.2 Billion in 2023. They are still sitting on all the Yeezy merchandise, but refuse to sell it. There are rumors Adidas and Ye are working on a deal, but West doesn't need them half as much as the boys over in Germany need him.
L Cancel Culture, W Ye!
Sources:
Breitbart: https://www.breitbart.com/entertainment/2023/03/08/adidas-warns-of-first-loss-in-three-decades-following-split-with-kanye-west/
Reuters: https://www.reuters.com/markets/europe/adidas-slash-dividend-070-euros-per-share-after-kanye-west-split-2023-03-08/
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