2. Research Overview

I. What We’re Looking For…

Insights Into Demographic :
Who Is Your Customer?
What Attitudes Do They Have? (Religious, Political, Social, Economic)?
What Are Their Hopes and Dreams?
What Are Their Victories and Failures?
What Outside Forces Do THEY Believe Have Prevented Their Best Life?
What Are Their Prejudices?
Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences.

Other Existing Solutions:
What is the Market Already Using? (List Out)
What Has Their Experience Been Like?
What Does the Market Like About Existing Solutions?
What Does the Market Dislike About Existing Solutions?
Are Their Horror Stories About Existing Solutions?
Does the Market Believe Existing Solution Works?
If Not, Why?

Curiosity:
Has Someone Tried to Solve the Market’s Pain Points Before In A Very
Unique Way?
What Was The Result?
Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work?
Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique?
What Happened? Were they successful but forgotten? Or were they a failure? Why?

Examples:
Tesla in the energy space. Big energy didn’t want his solutions, he was discredited and shamed. His inventions and discoveries were thrown into the ash heap of history until now.
U.S. Army tried to cure foot fungus during WWII, surgeon general was on a desperate race because troops were missing service time. Finally succeeded by using Undecylenic Acid. But today we forget how effective it is.

Corruption:
Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad?
Is There A Belief That It’s Been Recently Exacerbated By Outside Forces?
If So, What Are Those Forces And What’s The Reason Behind Their Presence?

Examples:

Obesity and diabetes being the result of Dr. Ancil Keyes.

This isolated group of people doesn’t struggle from whatever condition/pain point that most of us do. In America we DO suffer from this pain point. The reason why is that we are exposed to these outside forces while this isolated group isn’t.