Looking At The New Realities & Opportunities For The US Air Transportation System

Get ready. We're not taking any prisoners here.

Bottom line is that a lot of communities are missing economic opportunities for the local airport simply by using resources to attract air service that won't work. A lot of airports are getting misled into programs that have no earthly chance of recruiting flights at the local airport.

Take 12 minutes with us, as we review how most air service development programs simply don't achieve goal, mainly because a lot of them don't have any goals. We do a short piece from Mike Black of Paige/Black, a boutique marketing consulting firm that we've worked with in the past. Then we touch on the myriad misconceptions regarding the airline system, the changes in economics, and the raw fact that air service will regionalize.