Elon Buys Twitter - Social Medias Identity Crisis

Elon Musk taking over Twitter is another example of this identity crisis. Depending on how people respond to the changes Elon implements, this could put big pressure on other platforms to rethink their own policies.

Social Medias Identity Crisis could be a massive opportunity for users.

When social media platforms drop new features / updates, they need users to get on board as fast as possible. If you can catch on quick enough, there is a chance the platform will reward you by distributing your content to a wider audience. Even if you HATE these changes, even if you hate a particular platform, it may be worthwhile to "play their game" a bit.

TikTok is forcing social media platforms to rethink their whole strategy.

It's most apparent with Instagram as they are REALLY struggling to figure out what they want to be, how to get there & how to keep users happy.

Facebook (Meta) has their own set of problems and are trying to evolve as fast as they can. (Reels & Stories are hot spots on FB)

IMO, Youtube is adjusting fairly well overall by encouraging creators to produce more Youtube "shorts."

J. Gray Digital
Digital Marketing & Social Media Management
contact@jgraydigital.com

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