JGrayDigital

If you are trying to build a following on social media, you are in a leadership role. Sharpen your skills. Identify, observe & learn from other leaders, read up on the topic. Becoming a better leader allows you to better serve your audience. #jgraydigital

When community leadership makes an effort to pull less vocal members out of their shell, beautiful things can happen. Not everyone wants to be vocal, but I bet there are a few that would love it.

Live (streaming) commerce is here & it's gaining momentum. If the extreme examples in this video sorta creep you out, I get it lol BUT, it may be worth considering (on a smaller, more authentic scale) for your small business.... #jgraydigital

Maybe you are trying to start a business, sell a product or service, or build a community of like-minded individuals.... Focus on that goal, not only will it help you reach your goal, it will help you avoid burnout in the meantime. #jgraydigital #marketing #goals

Good advice is good advice, or relevant advice is relevant advice. I don't really care about where it came from, if it aligns with what I have going on, that's good enough for me! *blindly acting on advice can be a different story, but I don't recommend that no matter where it came from lol #jgraydigital #marketing #advice

Shout out to @nftsagainsthumanity for this killer video!

Is recording people in public getting a little too intense? Recording people in public can be super beneficial of course. But even if it is legal, it just feels like a lot of it is getting a little too intense. I just get the feeling it's getting a bit out of hand and leading us somewhere not awesome lol The folks that wrote this article seem to think so, worth a read: https://mashable.com/article/filming-strangers-in-public-ethics-tiktok What do you think?

There's no law that says social media HAS to be your only marketing channel... #jgraydigital #smm #marketing

I didn't choose marketing, marketing chose me. (but it kicked my ass first) My previous business failed because I didn't market it properly. I knew what needed to be done, but I was convinced I could do it all by myself. While I was "hustling," I was failing. #jgraydigital

Gurus tell you to comment on tweets from big accounts. I say this "growth hack" is inauthentic & unproductive. It also strikes me as being far more beneficial for the guru than for you. Find, engage & connect with people in your target audience instead. #jgraydigital

Stop.

Believe it or not, I do possess some video editing skills and could 100% produce better, more visually appealing content. I think it's important for small business owners & creators to understand that just doing the thing is the most important step. Get comforatble & consistent, THEN spice things up later! #contentcreation #socialmedia #marketing #creator #jgraydigital

Honestly, it makes sense that IG, TikTok or Youtube users aren't flocking to purchase NFT's from artists.... "Learn a new technology, open a wallet, buy crypto & buy my artwork as an NFT" isn't the best call to action. #jgraydigital

You don't have to be a social media influencer to influence people on social media. The ability & the power to influence other people is a beautiful thing, but is a big responsibility. #jgraydigital #socialmedia #influencer #responsibility #marketing

"Organic" doesn't mean "do nothing" #jgraydigital #marketing #organic

You don't have to take a hard, public stance on controversial topics if they don't align with your brand or your business. That doesn't make you any less authentic. You have a responsibility to build a profitable & sustainable business. #marketing #content #jgraydigital

If I'm Anheuser Busch RIGHT NOW, I find a few popular "conservative" influencers & a few "progressive" influencers. I video them awkwardly meeting, then loading up in a bus and hitting the road, visiting a bunch of places & participating in activities that are foreign to one group, but familiar to the other. Maybe riding horses, attending a fashion show, tailgating at a football game & going to an Elton John concert. (just as example lol) We follow a group of seemingly very different people on an emotional journey and arrive at the realization that we can all be different & still enjoy a bud light together. #jgraydigital #anheuserbusch #dylanmulvaney #marketing