Scaling GRENADE To £200 Million Valuation: Selling to Cadbury

Alan ‘Big Al’ Barratt’s explosively successful Grenade brand is a true manifestation of his personality and life experiences, the journey beginning at the age of 15 when he first set foot in a gym. As Founder and CEO of Grenade, one of the fastest-growing weight management, energy and lifestyle brands in the world, Barratt is the definition of an entrepreneurial livewire, as enthusiastic about all things health and fitness now as he was as a wide-eyed teenager setting foot in a gym for the very first time. It's reflected in everything Grenade. From its award-winning Carb Killa protein bars and supplement packages to energy drinks and fitness apparel, the brand is bold, brash, and explosive. The bars became the UK's number 1 chocolate bar outselling the Mars Bar. Alan sold the brand in 2021 to Cadbury Mondelez for a reported £200 Million.

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