Kim Kardashian Behind the scenes facial using my @SKKN products

Kim Kardashian Behind the scenes facial using my @SKKN products
If the year's midpoint has you craving a beauty overhaul, you're in luck: Kim Kardashian's new skincare collection, SKKN BY KIM, releases later this month. Kardashian's new venture comes less than a year after the announcement that KKW Beauty was no more, a move which devotees speculated was simply a step toward a rebrand. But in KKW Beauty's place, it seems, is something entirely new. Rather than market-minded makeup, SKKN is a (characteristically sleek) assemblage of high-end skin care, and a natural, elevated step in Kardashian's minimalist-yet-aspirational offerings. The brand's lineup of nine sustainably minded (read: refillable, vegan, and cruelty-free) products each center on innovative formulas designed to revitalize skin. Housed in seriously gorgeous architecturally-inspired packaging that demands shelfie space, SKKN's offerings are all available for under $100, a boon in the world of luxury skin care.