2 years ago

“아마존, 넷플릭스, 마이크로소프트…
비즈니스 대전환의 시대를 살아남는 기업의
유일한 해법은 변곡점에 있다!”

최고 혁신 전문가이자 싱커스 50 선정‘세계에서 가장 영향력 있는 경영 사상가’
리타 맥그래스 컬럼비아 비즈니스 스쿨 교수가 말하는 변곡점의 시그널

★★★클레이튼 M. 크리스텐슨 강력 추천★★★
“변화를 예측할 수 있는 방법을 제시해주는 책”

우리는 지금 변곡점을 눈앞에서 보고 있다. 변곡점이 발생하면 시장은 이전과는 완전히 다른 모습으로 바뀌게 되는데, 기업은 변곡점에 어떤 식으로 대응하느냐에 따라서 큰 기회를 잡을 수도 있고, 몰락의 길로 들어설 수도 있다. 세계 최고의 혁신 전문가이자 컬럼비아 비즈니스 스쿨 교수인 리타 맥그래스는 기업의 경쟁우위요소를 수십 년간 연구해오며 ‘변곡점’의 중요성에 대해 깨달았다. 그리고 신간 《모든 것이 달라지는 순간》(원제 : Seeing Around Corners)에서 변곡점의 출현을 먼저 알아보고, 이에 효과적으로 대응하는 방법에 대해 설명하고 있다.

"This book is chockful of arresting reflections on inflection points, and practical tips on how to recognize them, understand them, and above all, to take advantage of them. A necessity on the bookshelf of every leader." -HAYAGREEVA "HUGGY" RAO, Atholl McBean Professor of Organizational Behavior, Graduate School of Business, Stanford University

“Rita McGrath learned how to see around corners early in the age of disruption and has been ahead of the curve ever since. Along with Clayton Christensen, she is one of my go-to thinkers on how people need to be thinking about disruptive change. This entertaining, straightforward book should be a constant companion as you consider your next steps, both as a business leader and an individual. Compelling story telling, important data, incisive analysis-a great, important read.” -WHITNEY JOHNSON, Founder and CEO at WLJ Advisors. Award-winning Author of Build an A Team

“Seeing Around Corners really captures the essence of working together - both process and expected behaviors - and how it enables all of us to know where we are, where we are going, and then anticipate and act on the inflection points to continuously deliver value for the greater good!” -ALAN MULALLY, former CEO of Boeing Commercial Airplanes and the Ford Motor Company

”I never miss the opportunity to include Rita McGrath in my executive events ? read this book and you’ll know why!” -Marshall Goldsmith, #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There.

“Rita McGrath has long been one of my go-to thinkers on strategy, innovation and entrepreneurship. Seeing Around Corners builds beautifully on her earlier works by showing us that anticipating significant change is not some innate talent that only a few have. Rather, it is a discipline that can be learned and systematically improved. A game-changer!” -ALEX OSTERWALDER, Co-Founder, Strategyzer.com, bestselling author of Business Model Generation

“Yesterday’s strategy tools are increasingly incompatible with today’s dynamic environment. Seeing Around Corners is a vital addition to the strategy field. It is Rita McGrath at her best, combining thought-provoking frameworks, practical guidance and deeply researched, engaging case studies. Highly recommended.” -SCOTT D. ANTHONY, Senior Partner, Innosight, author of Dual Transformation and The Little Black Book of Innovation

“Every organization faces the same challenge: how to mitigate future risk without stifling opportunities. Rita Gunther McGrath deftly shows how to find signals in the noise of disruption. Companies that apply her smart techniques to see around corners will not only discover their emerging inflection points earlier, they'll be in a strong position to lead their industries into the future.” -AMY WEBB, Founder, The Future Today Institute and Professor, NYU Stern School of Business

“Our world, in which any person or thing can communicate with any other person or thing instantly and near zero cost, is brimming with infinite possibilities-and risks of disruption. In her brilliant new book, Seeing Around Corners, Rita McGrath shows us how to think systematically about what this bewildering future holds-and how to take advantage of it.” -STEPHEN DENNING, author of The Age of Agile

"Strategic inflection points” are not “overnight” shifts or random occurrences; they emerge as result of a systematic process. To see them before they come requires deep understanding of what happens in the mainstream and on the edges. Rita McGrath has brought this concept alive through her new book, Seeing Around Corners. The book suggests that organizations should explore the concept of an 'arena', rather than an industry.

“This new way of thinking is the first step to change the conventional wisdom in management and competition. In another brilliant insight, she moves away from strict definitions of product category and talks about the jobs that people are trying to get done in their lives. Through her solid understanding of trends and well-researched insights, Professor Rita McGrath provides executives and senior leaders with the practical tools they need to transform their organizations and create new, entrepreneurial opportunities that can make a positive impact in their own business and the society in general.” -RICARDO VIANA VARGAS, Executive Director, Brightline Initiative

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