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What is Email Marketing? Email Marketing is the process of sending messages to group of persons using the email messaging platform. Such messages can be commercials, advertisements, sales solicits, donations, product pre-launch, notifications, company policies changes, updates, brand awareness and many others To carry it out, there are several factors involved. *FACTORS OF EMAIL MARKETING* 1. Email Service Provider 2. Email Subscribers list 3. Landing page/Opt-in form 4. Traffic visitors 5. Newsletter These are the main factors that are needed to run a very successful email marketing campaign for your business, website, products or service. Now, what roles does these individual factors in the world of marketing?. 1. *The email provider*: These are the platforms where you host your email marketing campaign e.g. aweber, getresponse, mailchimp, moonsend, convertkit etc To learn more about email providers, this article does justice to it wholly here: https://chetaweb.info/startup-tools-for-email-list-building-and-marketing/ Of these platforms, i recommend you go for GetResponse Provider tool of which i use personally for my website business and you can check it out here: http://bit.ly/Getresponse-tool 2. *Email subscribers list:* This is a list of persons who has subscribed to receiving email messages from you. such could be discounts, info, updates, incentives etc. 3. *Landing page:* Also known as optin page, it is where traffic visitors input thier email addresses to subscribe to you in exchange for something valuable. 4. *Traffic visitors:* These are those who are viewing your website pages for various reasons. They are the people you target and turn into subscribers by presenting an offer beneficial to them. 5. *Newsletter*: This refers to the entire message that you send to your email subscribers. On the other way round, it is what the subscriber receives at his end. *HOW TO SET UP EMAIL MARKETING CAMPAIGN* *Know Your Goals* Why exactly are your reasons? Is it for advertisement purposes? Or to generate traffic visitors to your offers? Or is it to create awareness about anything especially new products? For whatever reason you have, it must always be foremost at the back of your mind to avoid losing focus *Choose An Email Marketing Service/Provider* Searching out and choosing the one that is most suitable for you will help you achieve a successful campaign and Getresponse seems to be the best among others here: http://bit.ly/Getresponse-tool *Create Opt-In Forms or Landing Pages*: With the help of an email software, it is important you create a landing or optin page where traffic visitors can drop their email contacts to subscribe to your list. *Install Your Opt-in Page Or Landing Page Into Your Website* Such pages must be installed in where you want to grab traffic visitors, converting them into subscribers. *Build Your Email List* Building a list is the most important step here because it is through it that you achieve your main aim of running a particular email campaign by sending messages, discounts, products or news updates etc That is all. As simple as ABC By now, i believe you should have a much better understanding of what email marketing is all about. While at it, remove that mindset that email marketing is mainly about profit-making: where you send product offers and expect sales from the purchases. Email marketing is far from it. What every subscriber wants is VALUE. Provide this and your marketing efforts will be a huge success. To get a full comprehensive tutorial on almost everything about email marketing, feel free to navigate here and read more: https://chetaweb.info/how-to-do-best-email-marketing-tips-strategies-and-campaign/ <a href="https://chetaweb.info/how-to-do-best-email-marketing-tips-strategies-and-campaign/">how to start email marketing for beginners</a> Thanks for you time, attention and understanding. if you have any questions, comments, issues, recommendations etc, drop your message. Bye for now