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Ethan Lader is one of the most requested directors in the industry. If you're not familiar with his name, you're def familiar with his work directing videos for Wiz Khalifa, Mariah Carey, Cee Lo, Bruno Mars and more. Ethan talks about his start, the early days of hip hop music videos and creating his own opportunities. Looking forward to doing more #THEWIRE pieces like this, bringing game to you from those who have achieved success doing the things I tell creatives about paving their own lanes... None of them credits social media with their success. Social media is a tool, not the end all. And it's crippling y'all. #THEWIRE takes it back to the days hip hop was grimy, get the raw from the real with no gimmicks, additives or preservatives.