How to Leverage AI for Small Business Marketing
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4 Ways to Leverage AI for Small Business Marketing
0:09 - Content Creation
1:42 - Social Media Management
2:41 - Predictive Analytics
3:53 - Marketing Automation
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10 Tips to Maintain a Healthy Email List
Keeping an organized and healthy email list is one of the most important tasks for any online business owner or marketer. An email list is the perfect way to connect with customers, promote products and services, and build relationships with potential clients. But managing an email list can be tricky without the right strategies in place. Here's what you need to know about keeping a healthy email list.
1. Connect with new subscribers.
2. Send emails.
3. Scrub your list regularly
4. Re-engage inactive contacts
5. Organize your list with segmentation
6. Unsubscribing should be easy
7. Earn your list, don't pay for it.
8. Encourage your contact to connect on other platforms
9. Keep Up With Data Security Regulations
10. Improve your email deliverability
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5 Benefits of Creating an Online Course for Your Business
Click below to get the FREE Content Marketer's Guide to Monetization https://www.clkmg.com/starkwebdesign/monetization-guide
Do you have knowledge or expertise that others would find valuable? If so, you can use this knowledge to build your business using an online course. It's easier than ever to create an online course that will position you as an authority in your market and a leader in your industry.
5 Benefits of Creating an Online Course for Your Business
1. Generate Leads
2. Demonstrate Expertise
3. Build Authority
4. Create Passive Income
5. Develop a Community of Fans
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Create Sales Copy That Sells With Automatic Script
Learning how to write great sales copy cna take years of training and experience. Hiring a good copywriter to write copy for your sales page can cost thousands of dollars. Automatic Script gives you a way to write sales copy that sells without completing the years of experience to learn effective copywriting.
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Using ClickMagick To Optimize Your Facebook Ads
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Social media has proven out to be one of the most effective ways to grow your business. Facebook has over 3 billion active users. It's a monster of a platform that is hard to ignore because just about everyone is there. That's over a quarter of the population on the planet.
Unfortunately, the the recent privacy-related changes in the iOS software was a killer for most business owners running ads on Facebook. To say that Facebook advertising has become frustrating would be a massive understatement.
The reason Facebook is such a powerful advertising platform is because of the detailed targeting you can do with your ads. The amount of information that Facebook has amassed for its users helps business the right message in front of the right people. The results can be amazing for your business.
However, in order to get the results you are looking for, you need to be able to track the effectiveness of your ads. Tracking inside Facebook has been severely impacted by the privacy updates. Their tracking data is no longer reliable. Without this data, you won't know exactly how your ads are performing. This will cost you money if you can't tweak your ads to optimize performance.
To make sure you have accurate tracking data, you'll have to use a 3rd party tool. The one I have started to use over the past 6 months is ClickMagick.
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Why Branded Email is Important for YOUR Business
Having a professional looking brand is essential for attracting and keeping customers. There are a lot things that go into creating a successful brand.
One very important aspect is your email. Email is how business gets done. It's how you stay in touch with your customers. In many cases, especially for online marketing, email is how you nurture leads into sales.
It's not good enough to use a free email like yourname@gmail.com or yourname@yahoo.com. You need a branded email.
What is a Branded Email?
A branded email is an email address that uses your companies domain name. For example, my email address is steve@starkwebdesign.com. Starkwebdesign.com is my domain name. The name or word that you put in front of the @ symbol is completely up to you. Don't go crazy, generally using some variation of your name is the best practice.
What a Branded Email Will Do For Your Business
1. Improve Brand Awareness
2. Increase Authority
3. Less Spam Complaints
4. Allows You To Use Email Marketing Systems
How To Set Up Branded Email
You'll need to purchase a domain name through companies like GoDaddy.com, Domain.com or NameCheap.com.
Then you need to choose an email provider. My first choice is Google Workspace. Google Workspace allows you to create a branded email with your domain using the Gmail platform. While I don't recommend using a free Gmail account, the platform has been extremely user friendly and works on nearly any device. The other provider I recommend is Microsoft 365 Email. For those who are already using Microsoft Outlook and really like that program, the Microsoft 365 Email is a great option. The cost of both of these platforms is about $6-$7 per month per email.
Once you choose a platform, each of the providers above have very simple setup wizards that will walk you through the set-up process without the need for any technical expertise.
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