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Hosts Kurt and Kristen Luidhardt sit down with Seth Weathers, the trailblazing founder of Conservative Dad’s Ultra Right Beer, to explore how a misstep by Bud Light created a golden opportunity. Seth shares the dramatic impact of Bud Light’s controversial marketing decision, which resulted in a $27 billion market value loss for the brand and opened the door for Ultra Right Beer to achieve over $1 million in sales in a remarkably short time. Seth describes the mindset that helped him capitalize on this moment and highlights the essential role of media connections and relentless persistence in achieving entrepreneurial success. Seth recounts his journey in the beer industry and the challenges he faced, including tough regulations and finding reliable vendors. Seth also provides insights into maintaining authenticity and aligning with core values to attract and keep a dedicated base of conservative and faith-based consumers. He passionately advocates for conservatives to stand firm in their beliefs and support aligned businesses as a way to drive meaningful societal change. Seth concludes with his personal motivations to protect his children and advance a company that supports conservative causes. Key Highlights: ⭐ Seize Cultural Moments: Recognize and act on cultural shifts and events that can create significant business opportunities, as seen with the timing of Ultra Right Beer’s launch. ⭐ Standing Up for Beliefs: Gain insights into how the current political climate encourages conservative beliefs and how younger generations are increasingly inspired by integrating political ideologies with business. ⭐ Authenticity and Value Alignment: Learn why staying true to core values and maintaining authenticity is crucial for building a loyal customer base and achieving business success. Takeaways: Tapping into the politically conservative and faith-based consumer market can significantly drive business growth and success. Maintaining honesty and addressing customer concerns directly is vital for building trust and ensuring satisfaction. Product innovation and expansion can drive growth, even in regulated markets. Overcoming early business challenges, such as regulatory hurdles and operational setbacks, require resilience and strategic problem-solving. Strategic media connections and unwavering persistence are crucial for entrepreneurial triumph. Passion and seizing market opportunities are essential for building a successful conservative brand. Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast! Did you find this episode informative? Help us out! • Leave a review • Share it with your peers • Give us a 5-star rating on your podcast app of choice! Watch the full video version: https://youtu.be/GFKt9vrXLJM Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success. Connect with Us: https://x.com/luidhardts https://www.facebook.com/luidhardts https://www.instagram.com/luidhardts

Hosts Kurt and Kristen Luidhardt sit down with the brilliant Matt Oczkowski, President of HuMn Behavior. Matt, a data science expert who played a pivotal role in the Trump campaigns of 2016 and 2020, shares insider secrets from his journey through political data science to pioneering new commercial consumer targeting. They explore the vital role of data-driven decision making in both political campaigns and commercial businesses, and introduce the powerful strategy of cultural intelligence over traditional demographics in marketing. Matt further discusses the evolution of the ‘parallel economy,’ or ‘Patriot Economy,’ and and the emergence of Liberty spenders, politically conservative or faith-based consumers who prefer to buy from businesses that align with their values. Together, Kurt and Matt highlight the importance of authenticity, the rise of consumer tribalism and the growing expectation for companies to take stances on social and political issues. Discover why understanding your customers is no longer optional but essential, and how tailoring your messaging can catapult your brand to new heights. Key Highlights: ⭐ The FLOCKS Concept: Matt unveils the revolutionary FLOCKS methodology, combining advanced geographic targeting with sophisticated data analysis to pinpoint consumer tribes and craft unbeatable marketing strategies. ⭐ The Power Of Alignment: Matt showcases the power of aligning with customer values and navigating cultural trends to impact consumer behavior and drive unparalleled growth, consumer engagement and loyalty. ⭐ Authenticity Is KEY: Consumers today are EAGER for authentic experiences with brands that align with their values and that display cultural intelligence in their marketing, and success stories like Black Rifle Coffee and Patriot Mobile are leading the way. Takeaways: Data-driven decision making is crucial in both political campaigns and commercial businesses. Companies are increasingly expected to take a stance on social and political issues, which can lead to polarization and consumer tribalism. The Patriot economy is on the rise, with politically conservative or faith-based consumers seeking out businesses that align with their values. There is giant potential for small, value-driven companies to disrupt larger, established brands. Understanding consumer tribalism and cultural intelligence is key for businesses in the current climate. Authenticity is crucial in marketing, and consumers are drawn to brands that are true to themselves and their values. Feedback from customers is vital for refining messaging and ensuring alignment with their expectations and preferences. Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast! Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! Watch the full video version: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success. Connect with Us: https://x.com/luidhardts https://www.facebook.com/luidhardts https://www.instagram.com/luidhardts

Kurt and Kristen Luidhardt are joined by Jeff Kruszyna, founder of JMK Victory, and Mike Koziarski, co-founder of American Data, who are seasoned experts in Republican politics, direct mail fundraising, and direct response data. Together, they explore the synergy between direct mail and digital channels, the critical role of precise audience targeting, and the surprising power of simplicity and mystery in marketing efforts. Get ready for actionable tips, inspiring success stories, and a deeper understanding of how to reach and resonate with the Liberty Spender community. Jeff and Mike share their extensive knowledge on the enduring effectiveness of direct mail for conservative and faith-based audiences. They offer insights on targeted marketing, the resurgence of interest among younger demographics, and innovative strategies that have propelled companies like Birch Gold and AMAC, a competitor to the AARP, to success. Key Highlights: ⭐ Understanding Direct Mail's Resurgence: Discover how direct mail is making a comeback in the Patriot economy and learn its pivotal role in reaching conservative and faith-based audiences effectively. ⭐ Digital + Mail Synergy: Learn about the powerful synergy between direct mail and digital marketing channels, and how integrating these can enhance consumer engagement and campaign effectiveness. ⭐ Innovative Marketing Approaches: Explore innovative marketing approaches that leverage simplicity and mystery to captivate and resonate with the Liberty Spender community, backed by actionable tips and inspiring success stories. Takeaways: Harnessing data analytics to optimize direct mail campaigns ensures each message resonates with precision and drives measurable results. Brands elevate credibility and engagement by utilizing visually compelling direct mail designs to enhance brand perception and create memorable experiences that resonate with conservative audiences Combining direct mail with digital marketing efforts provides a cohesive and comprehensive outreach strategy. Strategic testing and precise audience targeting are fundamental components for maximizing effectiveness in direct mail campaigns. The conservative movement and liberty-minded individuals present unique opportunities for direct mail marketing strategies. Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast! Did you find this episode informative? Help us out! • Leave a review • Share it with your peers • Give us a 5-star rating on your podcast app of choice! Watch the full video version: Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success. Connect with Us: https://x.com/luidhardts https://www.facebook.com/luidhardts https://www.instagram.com/luidhardts

Narrative: Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and marketing. Ryan also digs into his strategic takeover of Parler, the robust center-right challenger to Twitter, revealing how businesses can leverage niche markets with pinpoint precision. Discover Ryan's expert tactics for engaging audiences through savvy email marketing and powerful influencer partnerships. Kurt, Kristen, and Ryan also examine what truly drives the Liberty Spenders audience. Plus, Ryan shares why he believes we're only scratching the surface of a major shift in consumer behavior. Key Highlights: ⭐ Understanding Liberty Spenders: These consumers prioritize businesses that align with their conservative or faith-based values. ⭐ Value-Driven Branding: Incorporating core values into your brand can forge strong connections with this audience. ⭐ Brand Pivoting for Retail Success: Discover how Ryan skillfully repositioned We the People Wine from a politically charged brand to a celebration of American exceptionalism, dramatically expanding its market presence and consumer appeal. ⭐ Specialize to Succeed: Learn how targeted products attract loyal customers and uncover the best marketing techniques for promoting specialized offerings to a focused audience Takeaways: Brands that champion conservative, faith-based, or American exceptionalism values are thriving in today's market. The importance of adaptability in business, as shown by Ryan's ability to pivot his wine brand to achieve greater market acceptance. Effective strategies for digital content distribution and audience engagement in a politically charged media environment. Integrating philanthropic efforts into your business can boost brand perception, customer loyalty, and employee morale. Utilize platforms like email lists and influencers to reach and engage with Liberty Spenders. Don't miss out on the strategies that could redefine your approach to business and marketing in the realm of Liberty Spenders. Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast! Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success. Connect with Us: https://x.com/luidhardts https://www.facebook.com/luidhardts https://www.instagram.com/luidhardts

Kurt and Kristen Luidhardt sit down with award-winning pollster, Amanda Iovino of WPA Intelligence, a leading politically conservative data and polling firm, to discuss exactly what a ‘Liberty Spender’ is, how we identify them, and how to market to them. Along with identifying and defining the audience, Amanda busts myths and commonly held misconceptions about this critical audience regarding ideology and voting habits. Amanda also shares secrets gleaned from living in the data about building a foundation of trust and acquiring these consumers for the lifecycle of your product. Dive into a discussion that bridges the gap between political campaign tactics and business marketing strategies, as Kurt, Kristen and Amanda break down the data analytics that power successful conservative marketing strategies. WPAi helped build the identity of big data and campaigns, so this episode is a masterclass on just who and what a ‘Liberty Spender’ is and how to reach them where they are. Key Highlights: * Liberty Spenders Unmasked: Discover the true face of Liberty Spenders, a diverse consumer group cutting across political lines, income brackets, and geographic regions, all united by their prioritization of conservative or faith-driven values in purchasing decisions. * Value-Driven Spending: Explore how these consumers are ready to open their wallets wider and pay a premium for products that reflect their principles. * Data-Driven Engagement: Learn how leveraging data analytics can supercharge your marketing efforts, making it easier to zero in on and captivate this lucrative audience and enhance ROI. * Boosting Loyalty and Referrals: Find out how understanding Liberty Spenders' preferences can help businesses craft compelling messages that not only attract but also retain these dedicated consumers, leading to increased loyalty and powerful word-of-mouth referrals. Takeaways: * The diversity within the conservative market offers opportunities for businesses to expand their reach into new and untapped consumer segments. * The strategies honed on political campaigns can be powerfully applied in business settings to target and retain customers. * The willingness of conservative and faith-based consumers to support brands that share their values can be a powerful tool for competitive differentiation. * Using available consumer data, analytics and modeling can help businesses efficiently target and engage with the Liberty Spender audience. Did you find this episode enlightening? Help us spread the word: * Leave a review * Share it with your peers * Give us a 5 Star rating on your podcast app of choice Listen to the audio version: https://link.chtbl.com/Kc3cI3FZ Stay tuned and subscribe now to not miss out on more expert advice on tapping into the lucrative conservative market with precision and insight. Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success.

Summary: In this episode, hosts Kurt and Kristen Luidhardt sit down with award-winning entrepreneur, Chris Turner, CEO of Patriot Grassroots and Board Member of Patriot Mobile. Dive deep into the burgeoning Patriot economy, where businesses are not just surviving, but thriving, by aligning with strong conservative values. Chris reveals his lessons learned while serving on the board of Patriot Mobile, a telco that’s more than just a service provider—it’s a mission-driven cause. And Chris doesn’t just talk business; he shares the secrets to building unshakeable trust and having brutally honest conversations with customers. You’ll also hear about Chris’s passion for prioritizing employee well-being and making a bold promise: no employee will ever have to apologize for things beyond their control. Key highlights include: - Own Your Customers: Are your customers merely renting your services or are they truly invested in your brand? Learn the mindsets and techniques to transform casual buyers into devoted loyalists. - Patriot Mobile’s Growth: Chris details the impressive growth of Patriot Mobile, from 36,000 to over 140,000 subscribers, and the strategies behind this success. Chris explains how this company isn't just about mobile services but is a cause, creating an infrastructure for people to live without the threat of being canceled. - Trust and Honesty: Understand the critical importance of honest conversations in building lasting trust with customers, creating a superior experience compared to competitors. - Center-Right Workforce: Explore the value of hiring center-right employees, and the impact they have on business productivity and culture. The conversation also emphasizes the importance of faith in business, surrendering control, and serving others. Learn how businesses and brands can move beyond merely “renting” customers to truly “owning” them by fostering deep loyalty and commitment. This episode is packed with insights for business owners looking to tap into the lucrative and influential conservative market. Takeaways: - Conservative businesses have a unique opportunity to convert right-of-center customers, who Chris describes as 'renting' from brands that don't align with their values, into lifelong loyal patrons. - By delivering superior service, quality, and customer experience, these businesses can forge deep, lasting relationships, that Chris terms ‘marriages’, reflecting their commitment to family and long-term loyalty. - The Patriot Economy is surging as businesses align with conservative values, attracting loyal customers who stand by their principles. - Trust and honesty are the bedrock of lasting customer relationships; businesses must match or exceed competitor experiences. - Patriot Mobile exemplifies success in the Patriot economy, offering stellar mobile services while staying true to conservative and Christian values. - Strategic hiring of employees who share your company’s values can lead to a more productive and harmonious workplace. - Creating a safe, cancel-proof environment for employees and customers is not just a goal—it’s a necessity. - Faith and surrendering control play vital roles in both personal and business growth. - Serving others and adding genuine value is the cornerstone of enduring business success. Did you find this episode informative? Help us out! - Leave a review - Share it with your friends - Give us a 5-star rating on your podcast app of choice! Listen and subscribe: https://link.chtbl.com/Kc3cI3FZ Subscribe now to learn more about the marketing principles driving the future of American business. Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success. Connect with Us: https://x.com/luidhardts https://www.facebook.com/luidhardts https://www.instagram.com/luidhardts

Here's a clip from our recent Liberty Spenders episode with marketing pro Jeremy Gee. Listen as he tells the story of how Colin Kaepernick helped him sell over 40,000 tshirts in one month! Go to our channel to watch the full episode.

Narrative: Join Kurt and Kristen in this captivating episode as they sit down with Jeremy Gee, President and Partner of Patriot Brands, who recently made headlines by selling an astounding 50,000 Pledge of Allegiance T-shirts in just one month. With a rich background in product development and extensive experience in the survival and marketing industries, Jeremy shares his expert strategies that can help you achieve similar success. In this must-listen conversation, Kurt, Kristen, and Jeremy dive deep into the art of targeting and engaging faith-driven and politically conservative consumers—an often overlooked yet highly profitable market segment. Learn how to differentiate your brand and position your products to stand out in a crowded marketplace. Jeremy reveals the secrets behind his phenomenal sales success, from creating passionate avatars with compelling t-shirt designs to leveraging the power of email marketing for maximum customer engagement. Discover how understanding your audience, delivering what they want, and building strong brand loyalty can transform your business. Tune in to gain valuable insights and actionable tips that can help you replicate Jeremy’s winning formula and drive significant revenue for your own business. Takeways: - Expert Insights: Learn from Jeremy Gee’s extensive experience in product development and the survival industry to refine your own business strategies. - Value-Driven Marketing: Discover how conservative consumers are motivated by brands that align with their values and are willing to pay a premium for them. - Targeted Engagement: Understand the critical importance of identifying and targeting specific audience segments for effective marketing. - Faith-Based Success: See how appealing to faith-driven and politically conservative consumers can dramatically boost your brand’s success. - Stand Out in the Crowd: Learn the secrets of differentiation and positioning to make your brand memorable in a crowded marketplace. - Email Marketing Mastery: Gain actionable tips on using email marketing to effectively engage and re-engage your customers. - Customer Loyalty: Understand the essentials of delivering what customers want and building lasting brand loyalty for sustainable business growth. Did you find this episode informative? Help us out! Leave a review Share it with your friends Give us a 5 Star rating on your podcast app of choice! Listen and subscribe below or on your podcast app of choice: Apple: https://podcasts.apple.com/us/podcast/liberty-spenders/id1744421529 Spotify: https://open.spotify.com/show/1RzqtwrgGbetkPXC1fAyZo

Join hosts Kurt and Kristen Luidhardt for another insightful episode of the Liberty Spenders podcast, where we explore the potent impact of customer understanding and referrals in building long-term business success. This week, we're excited to welcome Paul Dietzel, founder of Anedot, who shares his expert strategies on leveraging referrals to enhance customer loyalty within the faith-based conservative market. Key Takeaways: Understanding the Liberty Spender market's unique needs is crucial for crafting strategies that foster loyalty and encourage referrals. A commitment to integrity and customer-centric practices, even when no one notices, is a winning strategy to securing trust and repeat business. Authenticity and aligning business operations with core values are critical for building lasting relationships and trust. Effective referral programs begin with a deep understanding of your customer base and then aligning your services with their values and expectations. Trust, built through transparency and reliability, is the cornerstone of any successful referral strategy. Whether you aim to refine your referral strategy or enhance your understanding of the Liberty Spender audience, this episode offers valuable insights and actionable advice. Subscribe now and join us as we share strategies for customer retention through values alignment in the conservative and faith-based market. Did you find this episode informative? Help us out! Leave a review Share it with your friends Give us a 5 Star rating on your podcast app of choice!

- Narrative: Join Kurt and Kristen, founders of Liberty Spenders, in a masterclass of a concept from their Liberty Spenders program called “the 5 P’s” that will guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. The first P, people, emphasizes understanding the motivations and values of the Liberty Spenders audience. The second P, positioning, explores three strategic paths for positioning a business: market fit, issue-based, and ideology fit. The third P, passion, focuses on telling a unique, authentic, and emotional story that connects with the audience. The fourth P, proof, emphasizes testing and validating messaging before investing significant resources. The final P, product rollout plan, highlights the importance of marketing the product properly through conservative and faith-based media channels. Tune in to future episodes of the Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business. Takeaways - Understanding the motivations and values of politically conservative or faith-motivated consumers is crucial for success in marketing to them. - Positioning options for businesses targeting Liberty Spenders include market fit, issue-based, and ideology fit. - Telling a unique, authentic, and emotional story is essential for connecting with the Liberty Spenders audience. - Testing and validating messaging before investing resources can reduce financial risk. - Marketing the product properly through conservative and faith-based media channels is key for success. Did you find this episode informative? Help us out! - Leave a review - Share it with your friends - Give us a 5 Star rating on your podcast app of choice!

Join Kurt and Kristen, founders of Liberty Spenders, on the very first release of their groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5Ps process: People, Positioning, Passion, Proof, and Product Launch. Whether you're looking to expand your reach, overcome growth plateaus, or differentiate yourself in a crowded market, this podcast is your roadmap to success. Discover how to craft compelling stories that resonate emotionally with your target audience, test and validate your marketing messages, and execute tailored product rollout plans that leverage Kurt and Kristen's extensive network within the conservative ecosystem. Tune in to The Liberty Spenders podcast and unlock the power of this influential and lucrative market. Subscribe now and join the silent but strong majority that is driving the future of American business. Did you find this episode informative? Help us out! Leave a review Share it with your friends Give us a 5 Star rating on your podcast app of choice!