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From the Dead Pixels Society podcast - Stuart MacDonald talks about using LEAN principles in the creative process.

Ever wondered how visual storytelling can capture your audience's attention in an impactful way? Caroline Petersen, the creative force behind Gallery Design Studio and eShelf, joins Gary Pageau of the Dead Pixels Society to demonstrate the intricacies of this form of marketing. She delves into the power of visual storytelling - a captivating sequence of events that can connect with customers both emotionally and informatively. Filled with real-life examples, Petersen's insights help us understand the significance of maintaining consistency across platforms and how case studies can effectively kick-start your storytelling journey. Moving forward, we explore the exciting world of AI in creative marketing. Uncover how artificial intelligence can streamline your processes, generate innovative ideas, and elevate your digital campaigns. While infographics can be a great tool, they come with their own set of challenges. We'll guide you on how to leverage them effectively and measure the success of your digital campaigns. Petersen also introduces eShelf, a digital asset management solution designed to streamline creative operations.

Are you ready to supercharge your small or medium-sized business strategy? Kerry-Ann Powell, a business strategy maven with two decades of experience, joins Gary Pageau of the Dead Pixels Society to share her wealth of knowledge. Armed with a background in fundraising, law, lobbying, and more, Powell casts a spotlight on the strategic process for small and medium-sized businesses. In this interview, she digs deep into the necessity of having an operating system in place and breaking down your strategy into achievable goals. Powell's expertise shows how to secure approval at lower levels to ensure correct implementation and the importance of daily progress tracking. As an example of the importance of the role of leadership and tracking metrics in bringing a strategic plan to life, Powell describes the crisis faced by Boeing. She also divulges the tools and software systems that can help you track progress and hold everyone accountable. Powell dives into the significance of fostering a sense of ownership among employees and lighting the fire within them to achieve success.

Ever thought about the art of successful sales and recruiting? Join Gary Pageau of the Dead Pixels Society in this conversation with Peter Cotton, the brain behind Best Sales Talent in Massachusetts. We'll explore Cotton's incredible career progression, starting from selling greeting cards as a child to being a part of a Fortune 500 company. We cover the golden era of the photofinishing industry and understand how it led to Cotton's transition into sales recruitment. Hear first-hand expert commentary on how the current job market is leaning towards candidates, and why the idea of a sales career is catching the fancy of the younger generation. Cotton shares essential interviewing techniques for employers. He discusses the importance of a detailed job description, the pitfalls of personality-based hiring decisions, and the drawbacks of DIY recruitment processes. Gain insights into the anatomy of a successful salesperson and find out why most upper-level job opportunities aren't listed anywhere. Tune in to our enlightening conversation with Peter Cotton, as he offers invaluable insights into sales recruitment and the ever-evolving job market

Ready for more insights on the cutting-edge of the volume-photography industry? Join Gary Pageau of the Dead Pixels Society for a candid discussion with Benedikt Greifenhofer, CEO of GotPhoto, where he shares the fresh news of GotPhoto's latest business move: the acquisition of Next Gen Photo Solutions. The acquisition of Next Gen allows for seamless integration of their services through GotPhoto, plus the company plans to invest in the current Next Gen system to help create an elevated service, providing the photographer with better offerings Greifenhofer also discusses the strategic advantage of embracing AI and digitization in the photography industry. In the second segment, he discusses how this digital transformation has lowered barriers to entry and increased profitability for photographers. He also discusses the significant impact of COVID-19, examining how companies have adapted to a more digital-focused environment to meet evolving customer expectations.

Ever wonder how the masters of finance manage to retire not once, but twice? Our guest today, Chris Miles, a financial expert from Utah, will not only answer that question but will also walk you through his journey from being a college dropout to a successful entrepreneur. Miles pulls back the curtain on the world of passive real estate investing, revealing how he found financial freedom and how you can do the same. We dive into the heart of Miles' strategies, exploring how to maximize business profits and convert them into stable, predictable passive income. He lays bare the power of leveraging money to create additional income streams and offers sage advice on navigating through complex financial concepts like 401K and IRA plans, stock markets, and property equity. From the world of real estate investing, we hear Miles' views on potential pitfalls and how to avoid them, as well as his insights on effective property management and investment options that yield a high return. In the final segment, we discuss the importance of diversifying passive investments and understanding ROI. Miles underscores the necessity of diversifying income streams, even your emergency funds, and encourages listeners to explore avenues like oil and gas investments.

Ever wonder how content marketing could change the game for your business? The Dead Pixels Society is fortunate to chat with Rai Hyde Cornell, the CEO and senior copywriter for Cornell Content Marketing. Cornell shares her journey into content marketing and the difference it holds against traditional advertising. She shares that content marketing isn’t just about pushing a product or service; it's about supplying your audience with crucial information to aid them in making the best decisions, creating a bond of trust, and fostering a long-lasting relationship. This episode is a treasure trove of actionable insights. Cornell unravels the secret to building a productive content marketing strategy, underlining the necessity of understanding the audience, the business, and the unique connection between them. We also explore the power of SEO and keywords in boosting your content's visibility. Cornell connects the dots between content marketing and email marketing, illustrating the significance of taking a “snapshot” of website traffic and lead numbers to drive return on investment. We explore the magic of content upgrades and lead magnets and how email marketing can be used to send updates and offers to your target audience.

Imagine being a high school student with a simple passion for photography, only to discover that this passion could become your business. That's exactly what happened to our guest, Noah Hutton, the creative behind NTH Productions. As he takes us on his journey, we learn about his transition from a typical nine-to-five job seeker to a confident entrepreneur. His story is one of tenacity, adaptability, and a willingness to face challenges head-on. Hutton's foray into real estate photography proved to be a game changer, opening up opportunities for video work. We chat about how equipment like the Sony a7 III camera and Zhiyun Crane 3s gimbal has played a vital role in his work. Plus, he gives us a glimpse into his strategy of incorporating community elements into his videos. We also discuss the practicalities of business, such as Noah's FAA 's Small UAS Rule (Part 107) certification, which allows him to use drone technology for business purposes. Then, Hutton touches on the importance of building long-term relationships and making calculated decisions for business growth. He shares his plans of focusing more on the business development side of his work and hiring a creative director to take over the creative tasks.

Step into the world of top-notch photographic printing with Jan-Ole Schmidt from the award-winning European photo lab, WhiteWall, as he pulls back the curtain on the company's evolution, from its humble beginnings to an international operation delivering gallery-grade images to more than 50 countries. Schmidt tells Gary Pageau of the Dead Pixels Society how White Wall has maintained the essence of a photo lab, blending traditional silver halide printing with Ultra HD prints, and their unique collaboration with LUMAS enables the offering of limited editions at affordable prices, without sacrificing quality. Then, Schmidt breaks down Whitewall's multi-channel approach. Hear how they utilize physical stores, galleries, and sample sets to replicate the in-person experience for their customers and the swift delivery process all the way from Germany. He shares his insights on the importance of physical photos in this digital era.

What if the key to improving your business, your team, and even your personal relationships was as simple as listening? This week, Gary Pageau of the Dead Pixels Society sits down with Adi Segal, CEO of Hapi, whose roots in emergency medical service taught him the transformative power of active listening. Segal shares his insights on how tuning in to understand, rather than merely respond, can revolutionize the workplace, boosting company culture and elevating employee retention and recruitment rates. Segall illustrates the game-changing potential of listening for success. Join us in this enlightening exploration of how learning to listen can be the linchpin in growing stronger relationships, cohesive teams, and thriving businesses.