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Krispy Kreme was launched this century and now has over 400 sites across the US, with the doughnuts also widely supplied in garages and convenience stores around the world. But recent research published in the International Business Review suggests the global franchise picture is changing. The research focused on the huge expansion of Brazilian franchises as well as others in Latin America. And according to Venezuelan entrepreneur Leonardo González Dellán, the fast food scene is ripe for expansion. He said: “The bottom line is that franchises that originate in emerging markets are doing better in other emerging markets than ones that originate in more economically developed countries (MEDCs). “This is because these businesses do not see high levels of corruption or inefficiencies in doing business as unacceptable obstacles to opening up.