StorytoRest

The 2023 WNBA season delivered record-breaking TV viewership numbers, including the most-watched regular season in 21 years, the most-watched Finals in 20 years and the most-watched All-Star Game in 16 years. And yet, average attendance per game was lower than every season in league history between 1997 and 2019. Similar to TV ratings, the league drew its biggest crowds in its first three seasons—1997, 1998 and 1999—and there was a steady decline in the decade that followed