SilverbackWeb

These are the first steps in marketing a local business. https://silverbackweb.com/about/ Here are the four basics, or 4 foundations, for building a digital marketing strategy for contractors, construction businesses, or any business that want to get more online traffic and more quality leads. #1- A GREAT WEBSITE i. fast ii. clear iii. mobile 1st iv. professional v. secure #2- LOCAL SEO i. Google My Business [GMB] ii. Directory Citations iii. Tons of 5 Star Reviews on Google #3- PAY-PER-CLICK ADVERTISING [PPC] For Commercial Queries, Paid Clicks Outnumber Organic Clicks By Nearly 2 to 1 paid ads receive 65% of all clicks. #4- VIDEO MARKETING i. people love video ii. makes you look awesome iii. can be used on social and website At Silverback Web we offer everything above in one compete package. https://silverbackweb.com/ 10 Reasons Why Contractors should use Google Ads: https://silverbackweb.com/5-reasons-t... Learn how to set up your GMB listing: https://www.youtube.com/watch?v=iPT6D... Learn how to get more reviews: https://youtu.be/OQ4leTj4eC8

In this video I’ll show you how to be a giver with these 20 "non-promotional" social media post ideas for contractors. 20 best social media post ideas for home builders and general contractors. https://silverbackweb.com/web-design-st-louis-mo/ How Should Contractors Use Facebook? You really should look at it like a marathon. You are there not to sell but to communicate with people who will need your services in the future. You want to build awareness so that people can know who you are, begin to like you, and finally choose to trust you to remodel or service their precious home. So, If we think about Facebook or instagram as a marathon that includes, Know, Like, and Trust, then contractors should use Facebook to make people like them. Ask yourself this question: What can you do on Facebook or instagram to make people like your company? "On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others." Gary V The answer, more than likely, will include giving away something of real value. Now, I'm not talking about 15% off your next service. I mean REAL value. That might be a video teaching them how to program their thermostat, or an infographic teaching them the easiest 10 ways to lower energy bills in the summer. Give. Give. Give. When you give them information, instruction, and real value, people WILL like you. There is an ancient proverb that says: "Everyone is a friend to a person who gives gifts." So think outside the box. Stop promoting. And give.