If I'm Anheuser Busch right now....

If I'm Anheuser Busch RIGHT NOW,
I find a few popular "conservative" influencers & a few "progressive" influencers.

I video them awkwardly meeting, then loading up in a bus and hitting the road, visiting a bunch of places & participating in activities that are foreign to one group, but familiar to the other.

Maybe riding horses, attending a fashion show, tailgating at a football game & going to an Elton John concert. (just as example lol)

We follow a group of seemingly very different people on an emotional journey and arrive at the realization that we can all be different & still enjoy a bud light together.

#jgraydigital #anheuserbusch #dylanmulvaney #marketing