HowToEatAnElephant

https://www.howtoeatanelephant.xyz/ Only recently, Prof. W. Z. Ripley of Harvard University, one of the foremost national authorities on business organization and practice, exposed certain aspects of big business which tended to undermine public confidence in large corporations. He pointed out that the stockholders' supposed voting power is often illusory; that annual financial statements are sometimes so brief and summary that to the man in the street they are downright misleading; that the extension of the system of non-voting shares often places the effective control of corporations and their finances in the hands of a small clique of stockholders; and that some corporations refuse to give out sufficient information to permit the public to know the true condition of the concern.

https://www.howtoeatanelephant.xyz/ "But when the example of the leader is not at hand and the herd must think for itself, it does so by means of cliches, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word "interests" to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessarily corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action." Good thing this doesn't happen in modern times. That would be DEPLORABLE and WOKE.

https://www.howtoeatanelephant.xyz/ Who are the men who, without our realizing it, give us our ideas , tell us whom to admire and whom to despise, what to believe about the ownership of public utilities, about the tariff, about the price of rubber, about the Dawes Plan, about immigration; who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve on our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?

https://www.howtoeatanelephant.xyz/ Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints.

https://www.howtoeatanelephant.xyz/ It is the purpose of this book to explain the structure of the mechanism which controls the public mind, and to tell how it is manipulated by the special pleader who seeks to create public acceptance for a particular idea or commodity. - Edward Bernays

https://www.howtoeatanelephant.xyz/ An introduction to the book "Propaganda" written by Edward Bernays and published in 1928. This video covers some of Bernay's contemporaries and offers some insight on how the last 100 years of propaganda has paved the way to the modern consumer-driven world of today. Carefully crafted campaigns coerce you into thinking, saying, and doing things you believe are undertaken through your own free-will and not the result of manipulation. Excruciating detail is paid to crafting almost everything we see and hear. By controlling the messages we receive, propagandists can subsequently inject a narrative, reinforced by the audience themselves in the form of social stigmas. To control the message one must influence those key structures or individuals that are opinion forming within a community. No matter the message, it will be accepted if delivered by a trustworthy source. This manipulation can be used to sell you a new trend in fashion in much the same way it can take nations to war. These days, lots of people say they are impervious to advertising. Good luck with that… After over 100 years of the Princeton Radio Project, to the Stanford prison experiment, to cybernetics and the internet, to meta-data and social media, the propagandists are more effective than ever before at controlling their audience. Propaganda is much more than getting a population to react to ideas like going to war or buying more consumer goods. With a long-term approach and the cooperation of key influential individuals within any number of community types, a dedicated propagandist can effectively mold the minds of entire nations. Influential positions could be editors, pastors, etc. These trusted figures will spread an unquestioned message to their audiences. This kind of influence seems to be modeled using network or graph theory. How much are you influenced by the media you consume and how much do you consume as a percentage of your day/week/life? Wake up to the alarm in a suggestive state. Listen to radio all day. Talk to people that listen to same stuff all day. Social media makes it worse. Designed to filter content you don’t like. “Negative” thoughts not entertained in favor of small talk. A brave new world indeed.