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Principles of Law 46 Your success will arouse the envy of those around you, and can bring harm upon you, if you don’t recognize the signs and stop it before it grows into a destructive force.

Esther Vilar, born Esther Margareta Katzen is a German-Argentinian writer. She trained and practised as a medical doctor before establishing herself as an author. She is best known for her 1971 book The Manipulated Man and its various follow-ups, which argue that, contrary to common feminist and women's rights rhetoric, women in industrialized cultures are not oppressed, but rather exploit a well-established system of manipulating men.

Overview of Law #44: Disarm and Infuriate with the Mirror Effect Use the mirroring technique to control people. When you mirror opponents’ actions, doing as they do, they can’t figure out your strategy. Seduce people by mirroring their emotions and interests; create the illusion that you share their values. Few can resist when you reflect their deepest needs and desires.

Overview of Law #45: Preach the Need for Change, but Never Reform Too Much at Once Everyone understands the need for change, but people are nonetheless creatures of habit. Too much change is unsettling and will spark backlash. Make a show of respecting the old way of doing things. Evoke revered history and cloak your changes in familiar rituals.

Overview of Law #42: Strike the Shepherd and the Sheep Will Scatter Trouble in a group often starts with a single individual who stirs the pot. You need to stop them before others succumb to their influence. Neutralize their influence by isolating or exposing them. Their followers will scatter.

Use money and generosity strategically to achieve your goals. Remember that everything has a price, and don’t accept “free gifts.” But use the desire for a “free lunch” to deceive others. Use gifts to build a reputation of generosity, which creates an aura or power, and also to obligate people to you.

lways stay calm and objective. When you get angry, you’ve lost control. But if you can make your enemies angry, you gain an advantage. Rattle your enemies to put them off balance.

Overview of Law #43: Work on the Hearts and Minds of Others Win others’ hearts and minds, and you’ll have them eating out of your hand. Play on their emotions and weaknesses, appeal to their self-interest and they’ll willingly do what you want. Build broad support — someday you’ll need it. Neglect this at your peril.

It’s impossible to speak absolutely freely. We learn at a young age to hide our thoughts so we don’t offend, and to tell sensitive and insecure people what they want to hear. Inwardly, we think and believe what we want, but outwardly we try to be inoffensive. This is a good habit: Think as You Like but Behave Like Others.

Our visual sense is the one we depend on the most. What we see makes a greater impression than what we hear. Images, which bypass rational thought, create powerful emotional associations, and they rarely anger or offend people the way misheard or misinterpreted words can.

Overview of Law #16: Use Absence to Increase Respect and Honor Once you’ve become well-known and admired, use absence to increase respect and honor. The more you’re seen and heard from after a certain point, the more you cheapen your brand. People will lose interest and respect for you. But if you make yourself scarce for a while, you’ll renew people’s respect and appreciation.

Overview of Law #33: Discover Each Man’s Thumbscrew Everyone has a weakness, a hole in his armor, a thumbscrew. It’s usually an insecurity, an uncontrollable emotion or need, or a secret pleasure. Once found, it’s leverage that you can use to your advantage.

Act like royalty and people will treat you that way. Project dignity and supreme confidence that you’re destined for great things. If you demand a high price, people will think you’re worth it; you’ll accrue power and respect.