FortitudeBusinessConsulting

Mindset is the deeply held assumptions and beliefs, both unconscious and conscious, that reflect our interpretation of reality. In broad terms, there are two types of mindset, a growth mindset and a fixed mindset. A growth mindset encourages creativity, innovation and success whilst a fixed mindset discourages and frustrated creativity, innovation and success. Your mindset effects those around you and either inspires resilience, creativity and innovation or it will obstruct it.

The traditional concept of sustainable competitive advantage is being eroded by the pace of innovation. In today’s business environment, if you wish to create the wealth, security and lifestyle you seek, it’s imperative that you innovate to keep up with our ever-changing business environment. Businesses must be aware of the need for change, have a willingness to innovate and innovate at a pace at least equal to that of their rivals.

To hone innovation into a core business competency, it must become ingrained into the business’ mission, strategy and mode of operation. This requires: - Developing and executing a sound innovation strategy - Managing and leading people in a manner that drives motivation and promotes creativity, continuous learning, collaboration and knowledge development - Creating the business processes and procedures (routines) that support creativity and the management of ongoing innovation. Each of these elements must be managed as a whole to get the most out of innovation efforts – excelling at one or two is not enough!

Every business owner shares an underlying need, the need to innovate to achieve sustained business growth, wealth creation and long-term success. But often businesses don’t understand the process of innovation. They think it’s something only others do, something for large corporates with deep pockets. As a result, they miss considerable opportunity. To grow your business, explore our key steps to getting started on your innovation journey.

There was a time when businesses didn't need to innovate to survive. However, those days are long gone. Today's business environment is characterised by constant change, innovation and fierce competition. If you fail to innovate, you put everything at risk!

Multiple studies confirm that innovation is a vital ingredient in boosting growth, market share and profitability. In today’s fast paced commercial environment, being slow to innovate means being left in your competitors’ wake. Yet many think innovation is only for large corporations with impossibly deep pockets and intellectual clout. They’re missing the point. And they’re missing opportunities. Innovation isn’t rocket science. It’s the implementation and commercialisation of creative ideas. It comes in all shapes and sizes and is just as available to owner-operated businesses, as it is to big business. To lay the foundations for effective innovation, manage the creative process, and marshal your resources and capabilities to transform your creative ideas into commercial realities, check out the complete step-by-step how-to guides in Book 1 and Book 2 of The Innovation Opportunity. To purchase the books visits: • www.fortitudebusinessconsulting.com.au • Amazon • Audible • Kindle Credits: • Illustrations by Sketch Group https://www.sketchgroup.com.au • Voiceover by Christopher Brown