ChinaMarketing

5 tips on what to do and what NOT to do when creating a Chinese tattoo of the character "爱"', which means "love".

Here I take a look at a real estate website that is under construction, and give some advice on how to better adjust the words so it has a better chance of success with Chinese Baidu users.

In Chinese culture, it's common to greet a friend you haven't seen for a while by calling them fat, or otherwise making an observation about their appearance.

What is a "licky dog" (舔狗, tiǎngǒu) in Chinese Internet culture?

I recently made a Douyin video on the topic "Why is it that everybody in China is on one chat app, WeChat, but my foreign friends are on 20 different chat apps?" In this video, I leave some thoughts about why this video might be popular, and I sum up some of the 12K comments on the video. Here's the link to the Chinese video on Douyin: https://v.douyin.com/DoXKGPF/ You can find me on Douyin, Xiaohongshu/RED and WeChat Channels by searching "泰特能说".

In this video, we discuss the challenges of promoting virtual events in China, based on a recent case study. Learn about the obstacles one might face when trying to promote an event in China, such as time constraints, time zones, follower building, payment methods, video forwarding, and localization. We also share ideas on how to overcome these challenges and make your virtual event more accessible and engaging for a Chinese audience.

In this video, I discuss the Chinese dialects used at home by my wife's family in Nanjing. Chinese people often speak multiple dialects. Which dialect should be used for marketing? Use Mandarin Chinese written in Simplified Chinese script.

Chinese words sound like a lot of other Chinese words. They're "homophones". In this video I explain how the sound "si" can be used to in numbers, words, phrases and even translations of English brand names. It's one of three videos that'll help you understand how the Chinese language works in under ten minutes. The first video - Are Chinese Characters Ancient Emojis? - https://youtu.be/Fx4mZPL6CTQ The third video will be released soon.

Are Chinese characters emojis?

Dragon Metrics is a cloud-based suite of SEO tools for Baidu and Google. The interface is available in both English and Chinese. It helps us monitor keyword rankings, spot problems on websites, monitor links and more. Plus, it has the added benefit of being able to track keywords for articles that are posted on other platforms. In this video, I show you some of the core features that we use on a weekly basis. Even our staff and clients that are not SEO nerds enjoy using Dragon Metrics. If you buy it, enter "NANJING" to enjoy a discount of 5% off for life. Links: - Dragon Metrics: https://www.dragonmetrics.com - Our guides to Chinese digital marketing: https://www.nanjingmarketinggroup.com/blog/china-digital-marketing-101 - Follow me on Bilibili (in Chinese): https://space.bilibili.com/601279170 - Follow me on LinkedIn: https://www.linkedin.com/in/taitlawton/

I made 21 posts on Xiaohongshu and gained 1,005 followers so far. In this video I show what Xiaohongshu is like from the point-of-view of a regular user and creator, then I share some tips based on what has worked for me so far. Links: - A video tour of Xiaohongshu - https://www.youtube.com/watch?v=AN4pWr6o4dw - Follow me on Xiaohongshu (it’s in Chinese) - https://www.xiaohongshu.com/user/profile/5cf0beb0000000001201a9fd Guides: - China Digital Marketing 101 Homepage - https://nanjingmarketinggroup.com/blog/china-digital-marketing-101 - Xiaohongshu Introduction - https://nanjingmarketinggroup.com/blog/introduction-to-xiaohongshu - Xiaohongshu Marketing Essentials - https://nanjingmarketinggroup.com/blog/Xiaohongshu-Marketing-Essentials

Tips on how to create an efficient process for generating content in two or more languages. I show how to break the process into research, creation and transcreation. Then I give the specific steps that we use for my own content. Resources: 1) Our "China Digital Marketing 101" guide includes tons of free tips on how succeed at Chinese marketing - https://nanjingmarketinggroup.com/blog/china-digital-marketing-101 2) Connect with me on LinkedIn - https://www.linkedin.com/in/taitlawton/ 3) Follow my Chinese-language videos at Bilibili - https://space.bilibili.com/601279170

Since China is behind "The Great Firewall of China", some websites hosted outside of China load slowly. Let me show you a simple tool to help you check your website's load time in China - https://www.17ce.com .

It can be hard to predict the future results of your content marketing efforts. It's especially hard for bosses/executives that are accustomed to reading reports about advertising campaigns. In this video I give some handy names to the effects of content marketing: 1) The evergreen effect - 00:34 2) The blow up effect - 03:44 3) The warmth effect - 05:31

Can my team and I 'git gud' at becoming influencers in China? Our team grew one of our own influencer accounts to 20K followers so far. I'm also launching new Chinese-language video content as a influencer "泰特能说". In this video I share my thoughts as well as two clips from our influencer accounts. Chapters: 00:15 My thoughts 03:38 Chinese clip from me (泰特能说) 06:20 Chinese clip from Sissi (77看世界) Links: - Tait on Bilibili (used to be Nanjing Marketing Group's Bilibili account) - https://space.bilibili.com/601279170 - Tait on Douyin - https://www.douyin.com/user/MS4wLjABAAAAUPEM6qw-m21wJilxYAKvQN4t_F52sWm1LFdPM8h9cJAaJDc_0cFocC-HCVV_DkFW - Sissi on Xiaohongshu - https://www.xiaohongshu.com/user/profile/5d9ec8f20000000001001546 - Sissi on Douyin - https://www.douyin.com/user/MS4wLjABAAAAjQfogv90JNE7tS2XbMCmnZkE-c6Q1rHYL5r6ZGV7uBGp9xntSGw6tWVtqzhnrTeh

If you're using Baidu Ads and Google Analytics, then you might not be seeing the big picture about how Baidu searchers interact with your website. Luckily, you can merge the data between the two using Google Data Studio. This video shows you why you should do such a thing and how to use a pre-made report in Google Data Studio to find the insights you need to improve the effectiveness of your campaign. If you're interested in more of this, please let me know and I'll make a following video to show you how to setup such a report. For guides on digital marketing in China, see https://nanjingmarketinggroup.com/blog/china-digital-marketing-101

Some B2B companies are used to using outbound leads only, while others only use inbound. How do each of these types of leads compare? And how can sales teams used to one type of lead prepare themselves to handle the other? Just some thoughts from a guy that helps companies generate $50M+ in sales in China each year.

I answer a question for a reader. Question: “My name's Aaron… I myself have an online language learning company (www.diallekt.com), and I was hoping to get your thoughts on a couple questions… What are the biggest difficulties/challenges that Chinese English learners face? What's their main motivation for learning English? i.e. to be competitive, get a better job, to become fluent, etc.”