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A video description is an integral part of YouTube SEO, and the primary purpose of the description is to optimize your video for search queries. If you are creating search-based videos, you can rank on YouTube search by having a compelling description. Search-based queries: How to make a cold coffee How to invest in stocks for beginners How to write a YouTube video description As per YouTube statistics, 500+ hours per minute of content uploading on YouTube. Everyone is creating and uploading the best content, but everyone is not growing. The reason, your videos are not optimized for YouTube SEO. Here are some essential points to creating a YouTube video description that helps your videos go viral.